國立高雄大學圖資館 |

Language: English

Back

Business research methodologyresearch process and methods /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business research methodologyby Sergey K. Aityan.
Reminder of title:	research process and methods /
Author:	Aityan, Sergey K.
Published:	Cham :Springer International Publishing :2022.
Description:	xviii, 518 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	BusinessResearch
Online resource:	https://doi.org/10.1007/978-3-030-76857-7
ISBN:	9783030768577$q(electronic bk.)

Business research methodologyresearch process and methods /
Aityan, Sergey K.

Business research methodologyresearch process and methods /[electronic resource] :by Sergey K. Aityan. - Cham :Springer International Publishing :2022. - xviii, 518 p. :ill., digital ;24 cm. - Classroom companion: business,2662-2874. - Classroom companion: business..

Part I: The Journey to the Land of Unknown -- Chapter 1: The Nature of Research -- Chapter 2: Scientific Method -- Chapter 3: The Research Process -- Part II: Preparation for Research -- Chapter 4: Formulating a Research Problem -- Chapter 5: Review of Literature -- Chapter 6: Research Design -- Chapter 7: Research Proposal -- Part III: Research Methods -- Chapter 8: Foundations of Probability -- Chapter 9: Distribution, Expectation, and Risk -- Chapter 10: Bayesian Probability -- Chapter 11: Major Distributions -- Chapter 12: Introduction to Statistics -- Chapter 13: Confidence Intervals -- Chapter 14: Statistical Hypotheses Testing -- Chapter 15: Sampling Experiments -- Chapter 16: Survey Method -- Chapter 17: Linear Regression -- Chapter 18: Comparative Analysis -- Part IV: Conducting Research -- Chapter 19: Theories, Experiments, Data Collection, and Analysis -- Chapter 20: Deriving Conclusions -- Chapter 21: Ethical and Legal Issues of Research -- Part V: Delivering the Results -- Chapter 22: Writing Research Report -- Chapter 23: Making Presentations -- Appendix A: The Standard Normal Distribution Tables -- Appendix B: Student's t-Distribution Tables -- Appendix C: Business Research Case Studies.

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

ISBN: 9783030768577$q(electronic bk.)

Standard No.: 10.1007/978-3-030-76857-7doiSubjects--Topical Terms:

230761
Business
--Research

LC Class. No.: HD30.4 / .A57 2022

Dewey Class. No.: 650.0727

Business research methodologyresearch process and methods /
LDR:03210nmm a2200337 a 4500 001 618803
003 DE-He213
005 20211219141756.0
006 m d
007 cr nn 008maaau
008 221103s2022 sz s 0 eng d
020 $a 9783030768577$q(electronic bk.)
020 $a 9783030768560$q(paper)
024 7 $a 10.1007/978-3-030-76857-7 $2 doi
035 $a 978-3-030-76857-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HD30.4 $b .A57 2022
072 7 $a KJMV2 $2 bicssc
072 7 $a BUS024000 $2 bisacsh
072 7 $a KJMV2 $2 thema
082 0 4 $a 650.0727 $2 23
090 $a HD30.4 $b .A311 2022
100 1 $a Aityan, Sergey K. $3 918761
245 1 0 $a Business research methodology $h [electronic resource] : $b research process and methods / $c by Sergey K. Aityan.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2022.
300 $a xviii, 518 p. : $b ill., digital ; $c 24 cm.
490 1 $a Classroom companion: business, $x 2662-2874
505 0 $a Part I: The Journey to the Land of Unknown -- Chapter 1: The Nature of Research -- Chapter 2: Scientific Method -- Chapter 3: The Research Process -- Part II: Preparation for Research -- Chapter 4: Formulating a Research Problem -- Chapter 5: Review of Literature -- Chapter 6: Research Design -- Chapter 7: Research Proposal -- Part III: Research Methods -- Chapter 8: Foundations of Probability -- Chapter 9: Distribution, Expectation, and Risk -- Chapter 10: Bayesian Probability -- Chapter 11: Major Distributions -- Chapter 12: Introduction to Statistics -- Chapter 13: Confidence Intervals -- Chapter 14: Statistical Hypotheses Testing -- Chapter 15: Sampling Experiments -- Chapter 16: Survey Method -- Chapter 17: Linear Regression -- Chapter 18: Comparative Analysis -- Part IV: Conducting Research -- Chapter 19: Theories, Experiments, Data Collection, and Analysis -- Chapter 20: Deriving Conclusions -- Chapter 21: Ethical and Legal Issues of Research -- Part V: Delivering the Results -- Chapter 22: Writing Research Report -- Chapter 23: Making Presentations -- Appendix A: The Standard Normal Distribution Tables -- Appendix B: Student's t-Distribution Tables -- Appendix C: Business Research Case Studies.
520 $a This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
650 0 $a Business $x Research $x Methodology. $3 230761
650 1 4 $a Management Education. $3 773680
650 2 4 $a Computer Science, general. $3 274540
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Research Skills. $3 815935
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Classroom companion: business. $3 860664
856 4 0 $u https://doi.org/10.1007/978-3-030-76857-7
950 $a Business and Management (SpringerNature-41169)