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Creating a customer experience-centric startupa step-by-step framework /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating a customer experience-centric startupby Thomas Suwelack, Manuel Stegemann, Feng Xia Ang.
Reminder of title:	a step-by-step framework /
Author:	Suwelack, Thomas.
other author:	Stegemann, Manuel.
Published:	Cham :Springer International Publishing :2022.
Description:	xvii, 152 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	New business enterprises.
Online resource:	https://doi.org/10.1007/978-3-030-92458-4
ISBN:	9783030924584$q(electronic bk.)

Creating a customer experience-centric startupa step-by-step framework /
Suwelack, Thomas.

Creating a customer experience-centric startupa step-by-step framework /[electronic resource] :by Thomas Suwelack, Manuel Stegemann, Feng Xia Ang. - Cham :Springer International Publishing :2022. - xvii, 152 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing, Implementation and Communication of Customer Experience-Centric Experience Elements -- 7. Future Considerations.

ISBN: 9783030924584$q(electronic bk.)

Standard No.: 10.1007/978-3-030-92458-4doiSubjects--Topical Terms:

186207
New business enterprises.

LC Class. No.: HD62.5 / .S88 2022

Dewey Class. No.: 658.11

Creating a customer experience-centric startupa step-by-step framework /
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