國立高雄大學圖資館 |

Language: English

Back

Political marketing in the 2020 U.S. presidential election

Record Type:	Electronic resources : Monograph/item
Title/Author:	Political marketing in the 2020 U.S. presidential electionedited by Jamie Gillies.
other author:	Gillies, Jamie.
Published:	Cham :Springer International Publishing :2022.
Description:	xv, 150 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Advertising, PoliticalHistory21st century.United States
Online resource:	https://doi.org/10.1007/978-3-030-86559-7
ISBN:	9783030865597$q(electronic bk.)

Political marketing in the 2020 U.S. presidential election
Political marketing in the 2020 U.S. presidential election[electronic resource] /edited by Jamie Gillies. - Cham :Springer International Publishing :2022. - xv, 150 p. :ill., digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

Introduction: The Right Candidate at the Worst Time -- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe' -- 2. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency -- 3. The 2020 Campaign: Candidates in a New World -- 4. Trump's Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing -- 5. Democracy and Disinformation: An Analysis of Trump's 2020 Reelection Campaign -- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics -- 7. Trump, Populism and the Pandemic -- Conclusion: The 2020 Election and Aftermath was One for the Ages.

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019)

ISBN: 9783030865597$q(electronic bk.)

Standard No.: 10.1007/978-3-030-86559-7doiSubjects--Topical Terms:

920241
Advertising, Political
--History--United States--21st century.

LC Class. No.: JF2112.A4 / P65 2022

Dewey Class. No.: 324.73097309052

Political marketing in the 2020 U.S. presidential election
LDR:03436nmm a2200337 a 4500 001 619766
003 DE-He213
005 20211210133646.0
006 m d
007 cr nn 008maaau
008 221103s2022 sz s 0 eng d
020 $a 9783030865597$q(electronic bk.)
020 $a 9783030865580$q(paper)
024 7 $a 10.1007/978-3-030-86559-7 $2 doi
035 $a 978-3-030-86559-7
040 $a GP $c GP
041 0 $a eng
050 4 $a JF2112.A4 $b P65 2022
072 7 $a JPA $2 bicssc
072 7 $a POL000000 $2 bisacsh
072 7 $a JPA $2 thema
082 0 4 $a 324.73097309052 $2 23
090 $a JF2112.A4 $b P769 2022
245 0 0 $a Political marketing in the 2020 U.S. presidential election $h [electronic resource] / $c edited by Jamie Gillies.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2022.
300 $a xv, 150 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in political marketing and management
505 0 $a Introduction: The Right Candidate at the Worst Time -- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe' -- 2. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency -- 3. The 2020 Campaign: Candidates in a New World -- 4. Trump's Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing -- 5. Democracy and Disinformation: An Analysis of Trump's 2020 Reelection Campaign -- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics -- 7. Trump, Populism and the Pandemic -- Conclusion: The 2020 Election and Aftermath was One for the Ages.
520 $a This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019)
650 0 $a Advertising, Political $z United States $x History $y 21st century. $3 920241
650 0 $a Presidents $z United States $x Election $y 2020. $3 907461
650 1 4 $a Political Science. $3 274226
650 2 4 $a Electoral Politics. $3 739989
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management. $3 180005
650 2 4 $a Political Communication. $3 676204
700 1 $a Gillies, Jamie. $3 800059
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Palgrave studies in political marketing and management. $3 748145
856 4 0 $u https://doi.org/10.1007/978-3-030-86559-7
950 $a Political Science and International Studies (SpringerNature-41174)