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The right sensory mixdecoding customers' behavior and preferences /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The right sensory mixby Diana Derval.
Reminder of title:	decoding customers' behavior and preferences /
Author:	Derval, Diana.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg :2022.
Description:	xxvii, 322 p. :ill. (chiefly col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Consumers' preferences.
Online resource:	https://doi.org/10.1007/978-3-662-63795-1
ISBN:	9783662637951$q(electronic bk.)

The right sensory mixdecoding customers' behavior and preferences /
Derval, Diana.

The right sensory mixdecoding customers' behavior and preferences /[electronic resource] :by Diana Derval. - Second edition. - Berlin, Heidelberg :Springer Berlin Heidelberg :2022. - xxvii, 322 p. :ill. (chiefly col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of Communication -- 6. Sense of Motion, eSports, and the Future of Entertainment -- 7. Sense of Smell, Biomarkers, and the Future of Health -- 8. Sense of Status, Serious Gaming, and the Future of Work -- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX) -- 10. Sound and Voice Perception, IoT, and the Future of Living.

ISBN: 9783662637951$q(electronic bk.)

Standard No.: 10.1007/978-3-662-63795-1doiSubjects--Topical Terms:

243153
Consumers' preferences.

LC Class. No.: HF5415.32 / .D47 2022

Dewey Class. No.: 658.8342

The right sensory mixdecoding customers' behavior and preferences /
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245 1 4 $a The right sensory mix $h [electronic resource] : $b decoding customers' behavior and preferences / $c by Diana Derval.
250 $a Second edition.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2022.
300 $a xxvii, 322 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-810X
505 0 $a 1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of Communication -- 6. Sense of Motion, eSports, and the Future of Entertainment -- 7. Sense of Smell, Biomarkers, and the Future of Health -- 8. Sense of Status, Serious Gaming, and the Future of Work -- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX) -- 10. Sound and Voice Perception, IoT, and the Future of Living.
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650 0 $a Senses and sensation. $3 193719
650 0 $a Consumer behavior $x Psychological aspects. $3 364682
650 0 $a Target marketing. $3 298632
650 0 $a Product differentiation. $3 397277
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650 2 4 $a Behavioral Sciences and Psychology. $3 911851
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