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Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online shopping intentionsby Anne Fota.
Reminder of title:	antecedents and moderators of shopping intention formation in new fields of e-commerce /
Author:	Fota, Anne.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2022.
Description:	xviii, 281 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Teleshopping.
Online resource:	https://doi.org/10.1007/978-3-658-37662-8
ISBN:	9783658376628$q(electronic bk.)

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
Fota, Anne.

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /[electronic resource] :by Anne Fota. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xviii, 281 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing,2626-3335. - Handel und internationales marketing retailing and international marketing..

Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion -- References.

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers' online shopping experience. About the author Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability.

ISBN: 9783658376628$q(electronic bk.)

Standard No.: 10.1007/978-3-658-37662-8doiSubjects--Topical Terms:

231021
Teleshopping.

LC Class. No.: HF5548.32

Dewey Class. No.: 381.142

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
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505 0 $a Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion -- References.
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