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Brand, label, and product intelligencesecond International Conference, COBLI 2021 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand, label, and product intelligenceedited by Joseph Kaswengi, Aurore Ingarao.
其他題名:	second International Conference, COBLI 2021 /
其他題名:	COBLI 2021
其他作者:	Kaswengi, Joseph.
團體作者:
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	x, 258 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Brand name productsHandbooks, manuals, etc.
電子資源:	https://doi.org/10.1007/978-3-030-95809-1
ISBN:	9783030958091$q(electronic bk.)

Brand, label, and product intelligencesecond International Conference, COBLI 2021 /
Brand, label, and product intelligencesecond International Conference, COBLI 2021 /[electronic resource] :COBLI 2021edited by Joseph Kaswengi, Aurore Ingarao. - Cham :Springer International Publishing :2022. - x, 258 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

ISBN: 9783030958091$q(electronic bk.)

Standard No.: 10.1007/978-3-030-95809-1doiSubjects--Topical Terms:

443238
Brand name products
--Handbooks, manuals, etc.

LC Class. No.: HD69.B7 / C63 2021

Dewey Class. No.: 658.827

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