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Developing successful global strategies for marketing luxury brands

Record Type:	Electronic resources : Monograph/item
Title/Author:	Developing successful global strategies for marketing luxury brandsFabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
other author:	Mosca, Fabrizio.
Published:	Hershey :IGI Global Publisher of Timely Knowledge,2021
Description:	1 online resource (xxiii, 351 p.)
Subject:	Luxury goods industry.
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9
ISBN:	9781799858836 (ebk.)

Developing successful global strategies for marketing luxury brands
Developing successful global strategies for marketing luxury brands[electronic resource] /Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xxiii, 351 p.) - Advances in marketing, customer relationship management, and e-services (AMCRES) book series..

Includes bibliographical references and index.

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--

ISBN: 9781799858836 (ebk.)

LCCN: 2020048962Subjects--Topical Terms:

478102
Luxury goods industry.

LC Class. No.: HD9999.L852 / D48 2021

Dewey Class. No.: 658.8/02

Developing successful global strategies for marketing luxury brands
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020 $a 9781799858829 (hbk.)
020 $a 9781799868576 (pbk.)
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040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HD9999.L852 $b D48 2021
082 0 0 $a 658.8/02 $2 23
245 0 0 $a Developing successful global strategies for marketing luxury brands $h [electronic resource] / $c Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xxiii, 351 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- $c Provided by publisher.
650 0 $a Luxury goods industry. $3 478102
650 0 $a Luxuries $x Marketing. $3 326852
700 1 $a Mosca, Fabrizio. $3 927208
700 1 $a Casalegno, Cecilia, $d 1979- $3 927209
700 1 $a Gallo-Martinez, Rosalia, $d 1964- $3 927210
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9