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Blockchain technology and applications for digital marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Blockchain technology and applications for digital marketingRohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
other author:	Bansal, Rohit,
Published:	Hershey, PA :Business Science Reference,2021
Description:	1 online resource (xxiv, 329 p.)
Subject:	Internet marketing.
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3
ISBN:	9781799880837 (ebk.)

Blockchain technology and applications for digital marketing
Blockchain technology and applications for digital marketing[electronic resource] /Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. - Hershey, PA :Business Science Reference,2021 - 1 online resource (xxiv, 329 p.) - Premier reference source..

Includes bibliographical references (p. 286-318) and index.

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

ISBN: 9781799880837 (ebk.)

LCCN: 2021008449Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .B574 2021

Dewey Class. No.: 658.8/720285574

Blockchain technology and applications for digital marketing
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020 $a 9781799880837 (ebk.)
020 $a 9781799880813 (hbk.)
020 $a 9781799880820 (pbk.)
035 $a 1110926103
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.1265 $b .B574 2021
082 0 0 $a 658.8/720285574 $2 23
245 0 0 $a Blockchain technology and applications for digital marketing $h [electronic resource] / $c Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
260 $a Hershey, PA : $b Business Science Reference, $c 2021
300 $a 1 online resource (xxiv, 329 p.)
490 0 $a Premier reference source.
504 $a Includes bibliographical references (p. 286-318) and index.
520 $a "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 208232
650 0 $a Blockchains (Databases) $3 774478
700 1 $a Bansal, Rohit, $d 1982- $3 927226
700 1 $a Malyadri, Pacha, $d 1958- $3 927227
700 1 $a Singh, Amandeep, $d 1982- $3 927228
700 1 $a Pervez, Asif, $d 1988- $3 927229
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3