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Blockchain technology and applications for digital marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Blockchain technology and applications for digital marketingRohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
其他作者:	Bansal, Rohit,
出版者:	Hershey, PA :Business Science Reference,2021
面頁冊數:	1 online resource (xxiv, 329 p.)
標題:	Internet marketing.
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3
ISBN:	9781799880837 (ebk.)

Blockchain technology and applications for digital marketing
Blockchain technology and applications for digital marketing[electronic resource] /Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. - Hershey, PA :Business Science Reference,2021 - 1 online resource (xxiv, 329 p.) - Premier reference source..

Includes bibliographical references (p. 286-318) and index.

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

ISBN: 9781799880837 (ebk.)

LCCN: 2021008449Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .B574 2021

Dewey Class. No.: 658.8/720285574

Blockchain technology and applications for digital marketing
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245 0 0 $a Blockchain technology and applications for digital marketing $h [electronic resource] / $c Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
260 $a Hershey, PA : $b Business Science Reference, $c 2021
300 $a 1 online resource (xxiv, 329 p.)
490 0 $a Premier reference source.
504 $a Includes bibliographical references (p. 286-318) and index.
520 $a "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- $c Provided by publisher.
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650 0 $a Blockchains (Databases) $3 774478
700 1 $a Bansal, Rohit, $d 1982- $3 927226
700 1 $a Malyadri, Pacha, $d 1958- $3 927227
700 1 $a Singh, Amandeep, $d 1982- $3 927228
700 1 $a Pervez, Asif, $d 1988- $3 927229
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