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Adoption and implementation of AI in customer relationship management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Adoption and implementation of AI in customer relationship managementSurabhi Singh.
other author:	Singh, Surabhi.
Published:	Hershey, PA :Business Science Reference,2022
Description:	1 online resource (xvii, 272 p.)
Subject:	Customer relationsManagement
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6
ISBN:	9781799879619 (ebk.)

Adoption and implementation of AI in customer relationship management
Adoption and implementation of AI in customer relationship management[electronic resource] /Surabhi Singh. - Hershey, PA :Business Science Reference,2022 - 1 online resource (xvii, 272 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references (p. 231-263) and index.

"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--

ISBN: 9781799879619 (ebk.)

LCCN: 2021010753Subjects--Topical Terms:

927247
Customer relations
--Management

LC Class. No.: HF5415.5 / .A35 2022

Dewey Class. No.: 658.8/12028563

Adoption and implementation of AI in customer relationship management
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005 20221006145121.0
006 m o d
007 cr cn
008 221226s2022 pau ob 001 0 eng
010 $a 2021010753
020 $a 9781799879619 (ebk.)
020 $a 9781799879596 (hbk.)
020 $a 9781799879602 (pbk.)
035 $a 1110926116
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.5 $b .A35 2022
082 0 0 $a 658.8/12028563 $2 23
245 0 0 $a Adoption and implementation of AI in customer relationship management $h [electronic resource] / $c Surabhi Singh.
260 $a Hershey, PA : $b Business Science Reference, $c 2022
300 $a 1 online resource (xvii, 272 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references (p. 231-263) and index.
520 $a "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"-- $c Provided by publisher.
650 0 $a Customer relations $x Management $x Technological innovations. $3 927247
650 0 $a Artificial intelligence $x Marketing applications. $3 917660
700 1 $a Singh, Surabhi. $3 899811
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6

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EB HF5415.5 .A35 2022 2022

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https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6

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