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Understanding social mediaextensions of their users /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding social mediaRobert K. Logan and Mira Rawady.
Reminder of title:	extensions of their users /
Author:	Logan, Robert K.
other author:	Rawady, Mira.
Published:	New York :Peter Lang,2021.
Description:	xviii, 210 p. :digital ;23 cm.
Subject:	Social media.
Online resource:	https://www.peterlang.com/search?searchstring=9781433186769
ISBN:	9781433186769

Understanding social mediaextensions of their users /
Logan, Robert K.

Understanding social mediaextensions of their users /[electronic resource] :Robert K. Logan and Mira Rawady. - New York :Peter Lang,2021. - xviii, 210 p. :digital ;23 cm. - Understanding media ecology ;vol. 12. - Understanding media ecology ;vol. 12..

"The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. We will make use of Marshall McLuhan's media ecology approach to understanding media. It is our intention to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan's notion that media are extensions of mankind. We will analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs. We also examine the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. We study the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare. We close our study with an analysis of the social media counter revolution waged by players who actually helped to create social media"--

ISBN: 9781433186769Subjects--Topical Terms:

465899
Social media.

LC Class. No.: HM742 / .L64 2021

Dewey Class. No.: 302.231

Understanding social mediaextensions of their users /
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245 1 0 $a Understanding social media $h [electronic resource] : $b extensions of their users / $c Robert K. Logan and Mira Rawady.
260 $a New York : $b Peter Lang, $c 2021.
300 $a xviii, 210 p. : $b digital ; $c 23 cm.
347 $a text file $b PDF $2 rda
490 1 $a Understanding media ecology ; $v vol. 12
520 $a "The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. We will make use of Marshall McLuhan's media ecology approach to understanding media. It is our intention to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan's notion that media are extensions of mankind. We will analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs. We also examine the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. We study the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare. We close our study with an analysis of the social media counter revolution waged by players who actually helped to create social media"-- $c Provided by publisher.
650 0 $a Social media. $3 465899
650 0 $a Internet $x Social aspects. $3 223647
700 1 $a Rawady, Mira. $3 932321
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