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Understanding social mediaextensions of their users /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding social mediaRobert K. Logan and Mira Rawady.
其他題名:	extensions of their users /
作者:	Logan, Robert K.
其他作者:	Rawady, Mira.
出版者:	New York :Peter Lang,2021.
面頁冊數:	xviii, 210 p. :digital ;23 cm.
標題:	Social media.
電子資源:	https://www.peterlang.com/search?searchstring=9781433186769
ISBN:	9781433186769

Understanding social mediaextensions of their users /
Logan, Robert K.

Understanding social mediaextensions of their users /[electronic resource] :Robert K. Logan and Mira Rawady. - New York :Peter Lang,2021. - xviii, 210 p. :digital ;23 cm. - Understanding media ecology ;vol. 12. - Understanding media ecology ;vol. 12..

"The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. We will make use of Marshall McLuhan's media ecology approach to understanding media. It is our intention to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan's notion that media are extensions of mankind. We will analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs. We also examine the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. We study the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare. We close our study with an analysis of the social media counter revolution waged by players who actually helped to create social media"--

ISBN: 9781433186769Subjects--Topical Terms:

465899
Social media.

LC Class. No.: HM742 / .L64 2021

Dewey Class. No.: 302.231

Understanding social mediaextensions of their users /
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520 $a "The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. We will make use of Marshall McLuhan's media ecology approach to understanding media. It is our intention to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan's notion that media are extensions of mankind. We will analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs. We also examine the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. We study the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare. We close our study with an analysis of the social media counter revolution waged by players who actually helped to create social media"-- $c Provided by publisher.
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