國立高雄大學圖資館 |

登入

回首頁

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groupsby Andrew Lim.
作者:	Lim, Andrew.
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	xv, 149 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	MarketingPolitical aspectsNew Zealand.
電子資源:	https://doi.org/10.1007/978-3-031-15332-7
ISBN:	9783031153327$q(electronic bk.)

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups
Lim, Andrew.

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups[electronic resource] /by Andrew Lim. - Cham :Springer International Publishing :2022. - xv, 149 p. :ill., digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

1. Introduction -- 2. Palestine Solidarity Network Aotearoa -- 3. Israel Institute of New Zealand -- 4. Australia/Israel & Jewish Affairs Council -- 5. Australia Palestine Advocacy Network -- 6. Conclusion.

"This is a significant contribution to our understanding of issues campaigning and lobbying in our evermore complex and global world of 8 billion people. This is a book that gives a critical understanding of how nation brands, international policies and issue group campaigns are branded and developed. Funding, pressure group activity and the complexity of global issue campaigning and lobbying are explored alongside Israel and Palestine within the context of Australia and New Zealand." - Phil Harris, Professor, University of Chester, UK This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN) To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.

ISBN: 9783031153327$q(electronic bk.)

Standard No.: 10.1007/978-3-031-15332-7doiSubjects--Topical Terms:

821460
Marketing
--Political aspects--New Zealand.

LC Class. No.: JA85.2.N45

Dewey Class. No.: 658.800993

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups
LDR:03167nmm a2200337 a 4500 001 631719
003 DE-He213
005 20221029063639.0
006 m d
007 cr nn 008maaau
008 230411s2022 sz s 0 eng d
020 $a 9783031153327$q(electronic bk.)
020 $a 9783031153310$q(paper)
024 7 $a 10.1007/978-3-031-15332-7 $2 doi
035 $a 978-3-031-15332-7
040 $a GP $c GP
041 0 $a eng
050 4 $a JA85.2.N45
072 7 $a JPSD $2 bicssc
072 7 $a POL011010 $2 bisacsh
072 7 $a JPSD $2 thema
082 0 4 $a 658.800993 $2 23
090 $a JA85.2.N45 $b L732 2022
100 1 $a Lim, Andrew. $3 937618
245 1 0 $a Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups $h [electronic resource] / $c by Andrew Lim.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2022.
300 $a xv, 149 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in political marketing and management
505 0 $a 1. Introduction -- 2. Palestine Solidarity Network Aotearoa -- 3. Israel Institute of New Zealand -- 4. Australia/Israel & Jewish Affairs Council -- 5. Australia Palestine Advocacy Network -- 6. Conclusion.
520 $a "This is a significant contribution to our understanding of issues campaigning and lobbying in our evermore complex and global world of 8 billion people. This is a book that gives a critical understanding of how nation brands, international policies and issue group campaigns are branded and developed. Funding, pressure group activity and the complexity of global issue campaigning and lobbying are explored alongside Israel and Palestine within the context of Australia and New Zealand." - Phil Harris, Professor, University of Chester, UK This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN) To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.
650 0 $a Marketing $x Political aspects $z New Zealand. $3 821460
650 0 $a Marketing $x Political aspects $z Australia. $3 937619
650 0 $a Pressure groups $z New Zealand. $3 937620
650 0 $a Pressure groups $z Australia. $3 771543
650 0 $a Arab-Israeli conflict $x Foreign public opinion, Australian. $3 937621
650 1 4 $a Diplomacy. $3 190709
650 2 4 $a Comparative Politics. $3 558177
650 2 4 $a Marketing. $3 182957
650 2 4 $a Political Communication. $3 676204
650 2 4 $a Middle Eastern Politics. $3 747817
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Palgrave studies in political marketing and management. $3 748145
856 4 0 $u https://doi.org/10.1007/978-3-031-15332-7
950 $a Political Science and International Studies (SpringerNature-41174)