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Online fundraiserstargeted planning and successful implementation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online fundraisersby Sonja Harken, Martin Hodsman.
Reminder of title:	targeted planning and successful implementation /
Author:	Harken, Sonja.
other author:	Hodsman, Martin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2022.
Description:	xv, 121 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic fund raising.
Online resource:	https://doi.org/10.1007/978-3-658-38829-4
ISBN:	9783658388294$q(electronic bk.)

Online fundraiserstargeted planning and successful implementation /
Harken, Sonja.

Online fundraiserstargeted planning and successful implementation /[electronic resource] :by Sonja Harken, Martin Hodsman. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xv, 121 p. :ill., digital ;24 cm.

What are online fundraisers - A definition -- Online fundraisers - An empirical overview -- The right marketing mix for online fundraisers -- Support and retention through tailored targeting -- Management of online fundraisers -- What is the potential of online fundraisers?.

ISBN: 9783658388294$q(electronic bk.)

Standard No.: 10.1007/978-3-658-38829-4doiSubjects--Topical Terms:

754861
Electronic fund raising.

LC Class. No.: HG177

Dewey Class. No.: 658.15224

Online fundraiserstargeted planning and successful implementation /
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