國立高雄大學圖資館 |

Language: English

Back

Dealing with socially responsible consumersstudies in marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Dealing with socially responsible consumersedited by Jishnu Bhattacharyya.
Reminder of title:	studies in marketing /
other author:	Bhattacharyya, Jishnu.
Published:	Singapore :Springer Nature Singapore :2022.
Description:	xlii, 564 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Green marketing.
Online resource:	https://doi.org/10.1007/978-981-19-4457-4
ISBN:	9789811944574$q(electronic bk.)

Dealing with socially responsible consumersstudies in marketing /
Dealing with socially responsible consumersstudies in marketing /[electronic resource] :edited by Jishnu Bhattacharyya. - Singapore :Springer Nature Singapore :2022. - xlii, 564 p. :ill. (some col.), digital ;24 cm.

Section 1: Introduction -- Section 2: Key Principles and Concepts -- Section 3: Current Developments (Review of extant literature) -- Section 4: Case Studies.

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.

ISBN: 9789811944574$q(electronic bk.)

Standard No.: 10.1007/978-981-19-4457-4doiSubjects--Topical Terms:

207699
Green marketing.

LC Class. No.: HF5413

Dewey Class. No.: 658.802

Dealing with socially responsible consumersstudies in marketing /
LDR:02679nmm a2200325 a 4500 001 634306
003 DE-He213
005 20221224171858.0
006 m d
007 cr nn 008maaau
008 230511s2022 si s 0 eng d
020 $a 9789811944574$q(electronic bk.)
020 $a 9789811944567$q(paper)
024 7 $a 10.1007/978-981-19-4457-4 $2 doi
035 $a 978-981-19-4457-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5413
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.802 $2 23
090 $a HF5413 $b .D279 2022
245 0 0 $a Dealing with socially responsible consumers $h [electronic resource] : $b studies in marketing / $c edited by Jishnu Bhattacharyya.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan, $c 2022.
300 $a xlii, 564 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Section 1: Introduction -- Section 2: Key Principles and Concepts -- Section 3: Current Developments (Review of extant literature) -- Section 4: Case Studies.
520 $a This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
650 0 $a Green marketing. $3 207699
650 0 $a Social responsibility of business. $3 200434
700 1 $a Bhattacharyya, Jishnu. $3 918865
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-19-4457-4
950 $a Social Sciences (SpringerNature-41176)