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Competitive digital innovationtransforming products, processes and business models to win in the digital economy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Competitive digital innovationby Amit Basu, Steve Muylle.
其他題名:	transforming products, processes and business models to win in the digital economy /
作者:	Basu, Amit.
其他作者:	Muylle, Steve.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	1 online resource (xv, 231 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Business enterprisesTechnological innovations.
電子資源:	https://doi.org/10.1007/978-3-031-23440-8
ISBN:	9783031234408$q(electronic bk.)

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /
Basu, Amit.

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /[electronic resource] :by Amit Basu, Steve Muylle. - Cham :Springer International Publishing :2023. - 1 online resource (xv, 231 p.) :ill., digital ;24 cm. - Palgrave executive essentials,2731-5622. - Palgrave executive essentials..

Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it's less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today's hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today's hybrid markets.

ISBN: 9783031234408$q(electronic bk.)

Standard No.: 10.1007/978-3-031-23440-8doiSubjects--Topical Terms:

203334
Business enterprises
--Technological innovations.

LC Class. No.: HD45

Dewey Class. No.: 658.4063

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /
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