國立高雄大學圖資館 |

Language: English

Back

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Competitive digital innovationby Amit Basu, Steve Muylle.
Reminder of title:	transforming products, processes and business models to win in the digital economy /
Author:	Basu, Amit.
other author:	Muylle, Steve.
Published:	Cham :Springer International Publishing :2023.
Description:	1 online resource (xv, 231 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Business enterprisesTechnological innovations.
Online resource:	https://doi.org/10.1007/978-3-031-23440-8
ISBN:	9783031234408$q(electronic bk.)

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /
Basu, Amit.

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /[electronic resource] :by Amit Basu, Steve Muylle. - Cham :Springer International Publishing :2023. - 1 online resource (xv, 231 p.) :ill., digital ;24 cm. - Palgrave executive essentials,2731-5622. - Palgrave executive essentials..

Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it's less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today's hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today's hybrid markets.

ISBN: 9783031234408$q(electronic bk.)

Standard No.: 10.1007/978-3-031-23440-8doiSubjects--Topical Terms:

203334
Business enterprises
--Technological innovations.

LC Class. No.: HD45

Dewey Class. No.: 658.4063

Competitive digital innovationtransforming products, processes and business models to win in the digital economy /
LDR:02741nmm a2200337 a 4500 001 637488
003 DE-He213
005 20230516181934.0
006 m d
007 cr nn 008maaau
008 230921s2023 sz s 0 eng d
020 $a 9783031234408$q(electronic bk.)
020 $a 9783031234392$q(paper)
024 7 $a 10.1007/978-3-031-23440-8 $2 doi
035 $a 978-3-031-23440-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HD45
072 7 $a KJD $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJD $2 thema
082 0 4 $a 658.4063 $2 23
090 $a HD45 $b .B327 2023
100 1 $a Basu, Amit. $3 943953
245 1 0 $a Competitive digital innovation $h [electronic resource] : $b transforming products, processes and business models to win in the digital economy / $c by Amit Basu, Steve Muylle.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a 1 online resource (xv, 231 p.) : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave executive essentials, $x 2731-5622
505 0 $a Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives.
520 $a Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it's less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today's hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today's hybrid markets.
650 0 $a Business enterprises $x Technological innovations. $3 203334
650 0 $a Strategic planning. $3 191522
650 0 $a Organizational change. $3 183373
650 1 4 $a Innovation and Technology Management. $3 913107
650 2 4 $a Business Strategy and Leadership. $3 914887
700 1 $a Muylle, Steve. $3 943954
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Palgrave executive essentials. $3 921241
856 4 0 $u https://doi.org/10.1007/978-3-031-23440-8
950 $a Business and Management (SpringerNature-41169)