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Next stop metaversea quick guide to concepts, uses, and potential for research and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Next stop metaverseby Ralf T. Kreutzer, Sonja Klose.
Reminder of title:	a quick guide to concepts, uses, and potential for research and practice /
Author:	Kreutzer, Ralf.
other author:	Klose, Sonja.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2023.
Description:	1 online resource (xviii, 133 p.) :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Internet marketing.
Online resource:	https://doi.org/10.1007/978-3-658-41180-0
ISBN:	9783658411800$q(electronic bk.)

Next stop metaversea quick guide to concepts, uses, and potential for research and practice /
Kreutzer, Ralf.

Next stop metaversea quick guide to concepts, uses, and potential for research and practice /[electronic resource] :by Ralf T. Kreutzer, Sonja Klose. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - 1 online resource (xviii, 133 p.) :ill. (some col.), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References.

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.

ISBN: 9783658411800$q(electronic bk.)

Standard No.: 10.1007/978-3-658-41180-0doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: TK5105.8864

Dewey Class. No.: 006.8

Next stop metaversea quick guide to concepts, uses, and potential for research and practice /
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505 0 $a Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References.
520 $a This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.
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