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Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Uniting marketing efforts for the common good -- a challenge for the fourth sectoredited by Ana Maria Soares, Beatriz Casais.
Reminder of title:	selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
remainder title:	IAPNM 2022
other author:	Soares, Ana Maria.
corporate name:
Published:	Cham :Springer International Publishing :2023.
Description:	ix, 277 p. :ill. (chiefly col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-031-29020-6
ISBN:	9783031290206$q(electronic bk.)

Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /[electronic resource] :IAPNM 2022edited by Ana Maria Soares, Beatriz Casais. - Cham :Springer International Publishing :2023. - ix, 277 p. :ill. (chiefly col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

ISBN: 9783031290206$q(electronic bk.)

Standard No.: 10.1007/978-3-031-29020-6doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 58.8

Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
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