紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Uniting marketing efforts for the common good -- a challenge for the fourth sectoredited by Ana Maria Soares, Beatriz Casais. |
其他題名: |
selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal / |
其他題名: |
IAPNM 2022 |
其他作者: |
Soares, Ana Maria. |
團體作者: |
|
出版者: |
Cham :Springer International Publishing :2023. |
面頁冊數: |
ix, 277 p. :ill. (chiefly col.), digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Marketing |
電子資源: |
https://doi.org/10.1007/978-3-031-29020-6 |
ISBN: |
9783031290206$q(electronic bk.) |