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The art of SXOplacing UX design methods into SEO best practices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The art of SXOby Zuzanna Kruger.
Reminder of title:	placing UX design methods into SEO best practices /
Author:	Kruger, Zuzanna.
Published:	Berkeley, CA :Apress :2023.
Description:	1 online resource (xx, 245 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Web sitesDesign.
Online resource:	https://doi.org/10.1007/978-1-4842-9212-9
ISBN:	9781484292129$q(electronic bk.)

The art of SXOplacing UX design methods into SEO best practices /
Kruger, Zuzanna.

The art of SXOplacing UX design methods into SEO best practices /[electronic resource] :by Zuzanna Kruger. - Berkeley, CA :Apress :2023. - 1 online resource (xx, 245 p.) :ill., digital ;24 cm. - Design thinking,2945-7807. - Design thinking..

1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion.

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.

ISBN: 9781484292129$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-9212-9doiSubjects--Topical Terms:

203998
Web sites
--Design.

LC Class. No.: TK5105.888 / .K78 2023

Dewey Class. No.: 006.7

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