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Customer behaviour in ecommercecase studies from the online grocery market /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer behaviour in ecommerceedited by Sarka Zapletalova, Halina Starzyczna.
Reminder of title:	case studies from the online grocery market /
other author:	Zapletalova, Sarka.
Published:	Cham :Springer International Publishing :2023.
Description:	xiii, 108 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commercePsychological aspects.
Online resource:	https://doi.org/10.1007/978-3-031-23574-0
ISBN:	9783031235740$q(electronic bk.)

Customer behaviour in ecommercecase studies from the online grocery market /
Customer behaviour in ecommercecase studies from the online grocery market /[electronic resource] :edited by Sarka Zapletalova, Halina Starzyczna. - Cham :Springer International Publishing :2023. - xiii, 108 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

ISBN: 9783031235740$q(electronic bk.)

Standard No.: 10.1007/978-3-031-23574-0doiSubjects--Topical Terms:

295047
Electronic commerce
--Psychological aspects.

LC Class. No.: HF5548.32 / .C87 2023

Dewey Class. No.: 658.872

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520 $a Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
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650 0 $a Strategic planning. $3 191522
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