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The effect of information technology on business and marketing intelligence systems

Record Type:	Electronic resources : Monograph/item
Title/Author:	The effect of information technology on business and marketing intelligence systemsedited by Muhammad Alshurideh ... [et al.].
other author:	Alshurideh, Muhammad.
Published:	Cham :Springer International Publishing :2023.
Description:	xxiv, 2580 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	BusinessData processing.
Online resource:	https://doi.org/10.1007/978-3-031-12382-5
ISBN:	9783031123825$q(electronic bk.)

The effect of information technology on business and marketing intelligence systems
The effect of information technology on business and marketing intelligence systems[electronic resource] /edited by Muhammad Alshurideh ... [et al.]. - Cham :Springer International Publishing :2023. - xxiv, 2580 p. :ill., digital ;24 cm. - Studies in computational intelligence,v. 10561860-9503 ;. - Studies in computational intelligence ;v. 216..

Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling -- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai -- Strategic leadership and its role on implementing public policies in the government departments in Karak Governorate.

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

ISBN: 9783031123825$q(electronic bk.)

Standard No.: 10.1007/978-3-031-12382-5doiSubjects--Topical Terms:

199085
Business
--Data processing.

LC Class. No.: HF5548.2 / .E44 2023

Dewey Class. No.: 650.028563

The effect of information technology on business and marketing intelligence systems
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