國立高雄大學圖資館 |

Language: English

Back

Nostalgia marketingrekindling the past to influence consumer choices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nostalgia marketingby Marco Pichierri.
Reminder of title:	rekindling the past to influence consumer choices /
Author:	Pichierri, Marco.
Published:	Cham :Springer Nature Switzerland :2023.
Description:	xix, 156 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	MarketingPsychological aspects.
Online resource:	https://doi.org/10.1007/978-3-031-20914-7
ISBN:	9783031209147$q(electronic bk.)

Nostalgia marketingrekindling the past to influence consumer choices /
Pichierri, Marco.

Nostalgia marketingrekindling the past to influence consumer choices /[electronic resource] :by Marco Pichierri. - Cham :Springer Nature Switzerland :2023. - xix, 156 p. :ill., digital ;24 cm.

1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.

ISBN: 9783031209147$q(electronic bk.)

Standard No.: 10.1007/978-3-031-20914-7doiSubjects--Topical Terms:

239205
Marketing
--Psychological aspects.

LC Class. No.: HF5415

Dewey Class. No.: 658.80019

Nostalgia marketingrekindling the past to influence consumer choices /
LDR:02525nmm a2200325 a 4500 001 642313
003 DE-He213
005 20230311143657.0
006 m d
007 cr nn 008maaau
008 231123s2023 sz s 0 eng d
020 $a 9783031209147$q(electronic bk.)
020 $a 9783031209130$q(paper)
024 7 $a 10.1007/978-3-031-20914-7 $2 doi
035 $a 978-3-031-20914-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.80019 $2 23
090 $a HF5415 $b .P592 2023
100 1 $a Pichierri, Marco. $3 949601
245 1 0 $a Nostalgia marketing $h [electronic resource] : $b rekindling the past to influence consumer choices / $c by Marco Pichierri.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a xix, 156 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.
520 $a The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sports marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research on the topic. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications. Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari "Aldo Moro" in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.
650 0 $a Marketing $x Psychological aspects. $3 239205
650 0 $a Consumer behavior. $3 185170
650 1 4 $a Marketing. $3 182957
650 2 4 $a Consumer Behavior. $3 772804
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-20914-7
950 $a Business and Management (SpringerNature-41169)