國立高雄大學圖資館 |

Language: English

Back

Chinese electric vehicle trailblazersnavigating the future of car manufacturing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chinese electric vehicle trailblazersby Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
Reminder of title:	navigating the future of car manufacturing /
Author:	Yang, Jan Y.
other author:	Gu, Yunyi.
Published:	Cham :Springer International Publishing :2023.
Description:	xiii, 134 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electric vehiclesChina.
Online resource:	https://doi.org/10.1007/978-3-031-25145-0
ISBN:	9783031251450$q(electronic bk.)

Chinese electric vehicle trailblazersnavigating the future of car manufacturing /
Yang, Jan Y.

Chinese electric vehicle trailblazersnavigating the future of car manufacturing /[electronic resource] :by Jan Y. Yang, Yunyi Gu, Zi Ling Tan. - Cham :Springer International Publishing :2023. - xiii, 134 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification - Routes to the future -- 5. Smartification - the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.

ISBN: 9783031251450$q(electronic bk.)

Standard No.: 10.1007/978-3-031-25145-0doiSubjects--Topical Terms:

949667
Electric vehicles
--China.

LC Class. No.: HD9710.C62 / Y36 2023

Dewey Class. No.: 338.4762922930951

Chinese electric vehicle trailblazersnavigating the future of car manufacturing /
LDR:02683nmm a2200337 a 4500 001 642350
003 DE-He213
005 20230331152948.0
006 m d
007 cr nn 008maaau
008 231123s2023 sz s 0 eng d
020 $a 9783031251450$q(electronic bk.)
020 $a 9783031251443$q(paper)
024 7 $a 10.1007/978-3-031-25145-0 $2 doi
035 $a 978-3-031-25145-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9710.C62 $b Y36 2023
072 7 $a KNDR $2 bicssc
072 7 $a BUS070020 $2 bisacsh
072 7 $a KNDR $2 thema
082 0 4 $a 338.4762922930951 $2 23
090 $a HD9710.C62 $b Y22 2023
100 1 $a Yang, Jan Y. $3 834186
245 1 0 $a Chinese electric vehicle trailblazers $h [electronic resource] : $b navigating the future of car manufacturing / $c by Jan Y. Yang, Yunyi Gu, Zi Ling Tan.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2023.
300 $a xiii, 134 p. : $b ill., digital ; $c 24 cm.
490 1 $a Business guides on the go, $x 2731-4766
505 0 $a 1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification - Routes to the future -- 5. Smartification - the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.
520 $a From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
650 0 $a Electric vehicles $z China. $3 949667
650 1 4 $a Automotive Industry. $3 744742
650 2 4 $a Market Research and Competitive Intelligence. $3 918860
650 2 4 $a Emerging Markets and Globalization. $3 918807
650 2 4 $a Marketing. $3 182957
650 2 4 $a Business Consulting. $3 749613
650 0 $a Electric vehicle industry $z China. $3 949666
700 1 $a Gu, Yunyi. $3 949664
700 1 $a Tan, Zi Ling. $3 949665
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Business guides on the go. $3 918774
856 4 0 $u https://doi.org/10.1007/978-3-031-25145-0
950 $a Business and Management (SpringerNature-41169)