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Advances in digital marketing and eCommercefourth International Conference, 2023 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerceedited by Francisco J. Martínez-López.
Reminder of title:	fourth International Conference, 2023 /
other author:	Martinez-Lopez, Francisco J.
corporate name:
Published:	Cham :Springer Nature Switzerland :2023.
Description:	vii, 306 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce
Online resource:	https://doi.org/10.1007/978-3-031-31836-8
ISBN:	9783031318368$q(electronic bk.)

Advances in digital marketing and eCommercefourth International Conference, 2023 /
Advances in digital marketing and eCommercefourth International Conference, 2023 /[electronic resource] :edited by Francisco J. Martínez-López. - Cham :Springer Nature Switzerland :2023. - vii, 306 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

ISBN: 9783031318368$q(electronic bk.)

Standard No.: 10.1007/978-3-031-31836-8doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Advances in digital marketing and eCommercefourth International Conference, 2023 /
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