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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Big data analytics for improved accuracy, efficiency, and decision making in digital marketingAmandeep Singh, editor.
other author:	Singh, Amandeep,
Published:	Hershey, Pennsylvania :IGI Global,2021.
Description:	1 online resource (310 p.)
Subject:	Internet marketingStatistical methods.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
ISBN:	9781799872337$qebook

Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing[electronic resource] /Amandeep Singh, editor. - Hershey, Pennsylvania :IGI Global,2021. - 1 online resource (310 p.)

Includes bibliographical references and index.

Chapter 1. Enriching user experience by transforming consumer data into deeper insights -- Chapter 2. A study on tools and techniques of big data analytics for text summarization from multi-documents -- Chapter 3. Determinant attributes of store choice in organized retail -- Chapter 4. Digital marketing performance: understanding the challenges and measuring the outcomes -- Chapter 5. Social media, crowdsourcing, and marketing -- Chapter 6. Big data impacts in tourismresearch -- Chapter 7. Resilience by academic institutions during COVID-19: a review-based study -- Chapter 8. Digitalization and work behaviour: a paradigm shift -- Chapter 9. Online advertising strategies in Indian and Australian e-commerce companies: a comparative study -- Chapter 10. An empirical study on pharmaceutical and personal care stocks using sharpe's single-index model -- Chapter 11. An influence of digitalization and recent innovations on the hospitality and tourism sector -- Chapter 12. Impact of digital marketing on the buying behavior of youth with special reference to Uttarakhand State -- Chapter 13. I-branding as a tool of integrated marketing: an empirical study of youngster satisfaction --Chapter 14. OYO (the journey): the deeper insights -- Chapter 15. Social media marketing as new marketing tool -- Chapter 16. Developing a framework to study the impact of contingent factors on business performance using strategic cost management: a meta-analysis study.

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

ISBN: 9781799872337$qebookSubjects--Topical Terms:

927225
Internet marketing
--Statistical methods.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .B54 2021e

Dewey Class. No.: 658.8/72

Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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245 0 0 $a Big data analytics for improved accuracy, efficiency, and decision making in digital marketing $h [electronic resource] / $c Amandeep Singh, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2021.
300 $a 1 online resource (310 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Enriching user experience by transforming consumer data into deeper insights -- Chapter 2. A study on tools and techniques of big data analytics for text summarization from multi-documents -- Chapter 3. Determinant attributes of store choice in organized retail -- Chapter 4. Digital marketing performance: understanding the challenges and measuring the outcomes -- Chapter 5. Social media, crowdsourcing, and marketing -- Chapter 6. Big data impacts in tourismresearch -- Chapter 7. Resilience by academic institutions during COVID-19: a review-based study -- Chapter 8. Digitalization and work behaviour: a paradigm shift -- Chapter 9. Online advertising strategies in Indian and Australian e-commerce companies: a comparative study -- Chapter 10. An empirical study on pharmaceutical and personal care stocks using sharpe's single-index model -- Chapter 11. An influence of digitalization and recent innovations on the hospitality and tourism sector -- Chapter 12. Impact of digital marketing on the buying behavior of youth with special reference to Uttarakhand State -- Chapter 13. I-branding as a tool of integrated marketing: an empirical study of youngster satisfaction --Chapter 14. OYO (the journey): the deeper insights -- Chapter 15. Social media marketing as new marketing tool -- Chapter 16. Developing a framework to study the impact of contingent factors on business performance using strategic cost management: a meta-analysis study.
520 3 $a "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"-- $c Provided by publisher.
650 0 $a Internet marketing $x Statistical methods. $3 927225
650 0 $a Decision making $x Statistical methods. $3 208497
650 0 $a Big data. $3 609582
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Singh, Amandeep, $d 1982-. $3 952176
710 2 $a IGI Global. $3 529832
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3