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Music, branding, and consumer culture in churchHillsong in focus /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Music, branding, and consumer culture in churchTom Wagner.
Reminder of title:	Hillsong in focus /
Author:	Wagner, Thomas,
Published:	New York :Routledge,2020.
Description:	1 online resource.
Subject:	Church musicPentecostal churches.
Online resource:	https://www.taylorfrancis.com/books/9780429507953
ISBN:	9780429507953 (electronic bk.)

Music, branding, and consumer culture in churchHillsong in focus /
Wagner, Thomas,1980-.

Music, branding, and consumer culture in churchHillsong in focus /[electronic resource] :Tom Wagner. - New York :Routledge,2020. - 1 online resource. - Routledge studies in religion.

"Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experiencethat has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on theLondon Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"--

ISBN: 9780429507953 (electronic bk.)Subjects--Corporate Names:

898638
Hillsong Church.
Subjects--Topical Terms:

952766
Church music
--Pentecostal churches.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: ML3178.P4

Dewey Class. No.: 781.71/994

Music, branding, and consumer culture in churchHillsong in focus /
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245 1 0 $a Music, branding, and consumer culture in church $h [electronic resource] : $b Hillsong in focus / $c Tom Wagner.
260 $a New York : $b Routledge, $c 2020.
300 $a 1 online resource.
490 1 $a Routledge studies in religion
520 $a "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experiencethat has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on theLondon Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- $c Provided by publisher.
610 2 0 $a Hillsong Church. $3 898638
610 2 0 $a Hillsong Church London (London, England) $3 952765
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650 0 $a Contemporary Christian music $x History and criticism. $3 694790
650 0 $a Branding (Marketing) $3 266407
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $u https://www.taylorfrancis.com/books/9780429507953