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Absolute essentials of digital marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Absolute essentials of digital marketingAlan Charlesworth.
Author:	Charlesworth, Alan,
Published:	Abingdon, Oxon ;Routledge,2021.
Description:	1 online resource (101 p.).
Notes:	"Routledge Focus"--Cover.
Subject:	Internet marketing.
Online resource:	https://www.taylorfrancis.com/books/9781003015789
ISBN:	9781003015789 (electronic bk.)

Absolute essentials of digital marketing
Charlesworth, Alan,1956-.

Absolute essentials of digital marketing[electronic resource] /Alan Charlesworth. - Abingdon, Oxon ;Routledge,2021. - 1 online resource (101 p.). - Absolute essentials of business and economics.

"Routledge Focus"--Cover.

"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure thatworks step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at bothundergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for bothin-class and digital delivery, including suggested case studies, chapter questions and other activities"--

ISBN: 9781003015789 (electronic bk.)Subjects--Topical Terms:

208232
Internet marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .C486 2021

Dewey Class. No.: 658.8/72

Absolute essentials of digital marketing
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245 1 0 $a Absolute essentials of digital marketing $h [electronic resource] / $c Alan Charlesworth.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2021.
300 $a 1 online resource (101 p.).
490 1 $a Absolute essentials of business and economics
500 $a "Routledge Focus"--Cover.
520 $a "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure thatworks step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at bothundergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for bothin-class and digital delivery, including suggested case studies, chapter questions and other activities"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 208232
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856 4 0 $u https://www.taylorfrancis.com/books/9781003015789