紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Consumer behaviorby Stefan Hoffmann, Payam Akbar. |
其他題名: |
understanding consumers- designing marketing activities / |
作者: |
Hoffmann, Stefan. |
其他作者: |
Akbar, Payam. |
出版者: |
Wiesbaden :Springer Fachmedien Wiesbaden :2023. |
面頁冊數: |
xi, 187 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Consumer behavior. |
電子資源: |
https://doi.org/10.1007/978-3-658-39476-9 |
ISBN: |
9783658394769$q(electronic bk.) |