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Social media addiction in Generation Z consumersimplications for business and marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social media addiction in Generation Z consumersby Teresa Berenice Treviño Benavides ... [et al.].
其他題名:	implications for business and marketing /
其他作者:	Trevino Benavides, Teresa Berenice.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	viii, 53 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Internet marketing.
電子資源:	https://doi.org/10.1007/978-3-031-33452-8
ISBN:	9783031334528$q(electronic bk.)

Social media addiction in Generation Z consumersimplications for business and marketing /
Social media addiction in Generation Z consumersimplications for business and marketing /[electronic resource] :by Teresa Berenice Treviño Benavides ... [et al.]. - Cham :Springer International Publishing :2023. - viii, 53 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

ISBN: 9783031334528$q(electronic bk.)

Standard No.: 10.1007/978-3-031-33452-8doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

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