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Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Frontiers in product innovation strategyby Diana Derval.
其他題名:	predicting market outcomes and creating winning products for a people and planet-friendly future /
作者:	Derval, Diana.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	xxiv, 118 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	New products.
電子資源:	https://doi.org/10.1007/978-3-031-25823-7
ISBN:	9783031258237$q(electronic bk.)

Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /
Derval, Diana.

Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2023. - xxiv, 118 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Delivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap.

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive) A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

ISBN: 9783031258237$q(electronic bk.)

Standard No.: 10.1007/978-3-031-25823-7doiSubjects--Topical Terms:

230671
New products.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /
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