紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Commodity brandingby Fridrik Larsen. |
其他題名: |
a qualitative research approach to understanding modern energy brands / |
作者: |
Larsen, Fridrik. |
出版者: |
Cham :Springer Nature Switzerland :2023. |
面頁冊數: |
xiii, 150 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Branding (Marketing) |
電子資源: |
https://doi.org/10.1007/978-3-031-29966-7 |
ISBN: |
9783031299667$q(electronic bk.) |