國立高雄大學圖資館 |

The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The strategic marketing of science, technology, and medical journalsby Albert N. Greco.
Reminder of title:	a business history of a dynamic marketplace, 2000-2020 /
Author:	Greco, Albert N.
Published:	Cham :Springer International Publishing :2023.
Description:	xvii, 176 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	SciencePeriodicals
Online resource:	https://doi.org/10.1007/978-3-031-31964-8
ISBN:	9783031319648$q(electronic bk.)

The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /
Greco, Albert N.

The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /[electronic resource] :by Albert N. Greco. - Cham :Springer International Publishing :2023. - xvii, 176 p. :ill., digital ;24 cm.

Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals.

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors.

ISBN: 9783031319648$q(electronic bk.)

Standard No.: 10.1007/978-3-031-31964-8doiSubjects--Topical Terms:

955766
Science
--Periodicals

LC Class. No.: Z286.S4

Dewey Class. No.: 505

The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /
LDR:03099nmm a2200325 a 4500 001 646721
003 DE-He213
005 20230630113419.0
006 m d
007 cr nn 008maaau
008 240116s2023 sz s 0 eng d
020 $a 9783031319648$q(electronic bk.)
020 $a 9783031319631$q(paper)
024 7 $a 10.1007/978-3-031-31964-8 $2 doi
035 $a 978-3-031-31964-8
040 $a GP $c GP
041 0 $a eng
050 4 $a Z286.S4
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 505 $2 23
090 $a Z286.S4 $b G791 2023
100 1 $a Greco, Albert N. $3 834191
245 1 4 $a The strategic marketing of science, technology, and medical journals $h [electronic resource] : $b a business history of a dynamic marketplace, 2000-2020 / $c by Albert N. Greco.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a xvii, 176 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals.
520 $a This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors.
650 0 $a Science $x Periodicals $x Publishing $x History. $3 955766
650 1 4 $a Marketing. $3 182957
650 2 4 $a Management. $3 180005
650 2 4 $a Printing and Publishing. $3 737991
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-31964-8
950 $a Business and Management (SpringerNature-41169)