國立高雄大學圖資館 |

Selling to Chinastories of success, failure, and constant change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling to Chinaedited by Ker D. Gibbs.
Reminder of title:	stories of success, failure, and constant change /
other author:	Gibbs, Ker D.
Published:	Singapore :Springer Nature Singapore :2023.
Description:	xix, 193 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Asian Economics.
Subject:	China
Online resource:	https://doi.org/10.1007/978-981-99-1953-6
ISBN:	9789819919536$q(electronic bk.)

Selling to Chinastories of success, failure, and constant change /
Selling to Chinastories of success, failure, and constant change /[electronic resource] :edited by Ker D. Gibbs. - Singapore :Springer Nature Singapore :2023. - xix, 193 p. :ill. (some col.), digital ;24 cm.

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.

"Selling to China is good - really good. The down to earth advice from American business people in today's uncertain political environment is excellent! It's factual, honest, and nuanced. A must read for anyone who wants to understand China's new business environment." - Max Baucus, U.S. Ambassador to China (2014-2017), and U.S. Senator (1978-2014) "Selling to China is about U.S.-China relations but it's important for European businesses too. This is a practical handbook written by active business people with on-the-ground management experience." - Jörg Wuttke, President, European Union Chamber of Commerce in China "These business executives share their experiences in an attempt to inform the public and the policy-making community about a complicated but ultimately mutually beneficial relationship. There is no more important read than this book at this time." - Professor Scott Rozelle, Stanford University This book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia.

ISBN: 9789819919536$q(electronic bk.)

Standard No.: 10.1007/978-981-99-1953-6doiSubjects--Topical Terms:

744612
Asian Economics.
Subjects--Geographical Terms:

236825
China

LC Class. No.: HF1604.Z4 / S45 2023

Dewey Class. No.: 382.0951073

Selling to Chinastories of success, failure, and constant change /
LDR:03529nmm a2200337 a 4500 001 646907
003 DE-He213
005 20230626174841.0
006 m d
007 cr nn 008maaau
008 240116s2023 si s 0 eng d
020 $a 9789819919536$q(electronic bk.)
020 $a 9789819919529$q(paper)
024 7 $a 10.1007/978-981-99-1953-6 $2 doi
035 $a 978-981-99-1953-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF1604.Z4 $b S45 2023
072 7 $a KC $2 bicssc
072 7 $a 1F $2 bicssc
072 7 $a BUS069000 $2 bisacsh
072 7 $a KC $x 1F $2 thema
082 0 4 $a 382.0951073 $2 23
090 $a HF1604.Z4 $b S467 2023
245 0 0 $a Selling to China $h [electronic resource] : $b stories of success, failure, and constant change / $c edited by Ker D. Gibbs.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a xix, 193 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.
520 $a "Selling to China is good - really good. The down to earth advice from American business people in today's uncertain political environment is excellent! It's factual, honest, and nuanced. A must read for anyone who wants to understand China's new business environment." - Max Baucus, U.S. Ambassador to China (2014-2017), and U.S. Senator (1978-2014) "Selling to China is about U.S.-China relations but it's important for European businesses too. This is a practical handbook written by active business people with on-the-ground management experience." - Jörg Wuttke, President, European Union Chamber of Commerce in China "These business executives share their experiences in an attempt to inform the public and the policy-making community about a complicated but ultimately mutually beneficial relationship. There is no more important read than this book at this time." - Professor Scott Rozelle, Stanford University This book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia.
650 1 4 $a Asian Economics. $3 744612
650 2 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Economic Aspects of Globalization. $3 920395
651 0 $a China $3 236825
651 0 $a United States $3 236377
700 1 $a Gibbs, Ker D. $3 955978
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-99-1953-6
950 $a Economics and Finance (SpringerNature-41170)