國立高雄大學圖資館 |

Language: English

Back

H2H marketingcase studies on human-to-human marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	H2H marketingedited by Philip Kotler ... [et al.].
Reminder of title:	case studies on human-to-human marketing /
other author:	Kotler, Philip.
Published:	Cham :Springer International Publishing :2023.
Description:	xix, 213 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-031-22393-8
ISBN:	9783031223938$q(electronic bk.)

H2H marketingcase studies on human-to-human marketing /
H2H marketingcase studies on human-to-human marketing /[electronic resource] :edited by Philip Kotler ... [et al.]. - Cham :Springer International Publishing :2023. - xix, 213 p. :ill., digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World.

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

ISBN: 9783031223938$q(electronic bk.)

Standard No.: 10.1007/978-3-031-22393-8doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

H2H marketingcase studies on human-to-human marketing /
LDR:01630nmm a2200337 a 4500 001 648233
003 DE-He213
005 20230718215046.0
006 m d
007 cr nn 008maaau
008 240116s2023 sz s 0 eng d
020 $a 9783031223938$q(electronic bk.)
020 $a 9783031223921$q(paper)
024 7 $a 10.1007/978-3-031-22393-8 $2 doi
035 $a 978-3-031-22393-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .H111 2023
245 0 0 $a H2H marketing $h [electronic resource] : $b case studies on human-to-human marketing / $c edited by Philip Kotler ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2023.
300 $a xix, 213 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer business cases, $x 2662-544X
505 0 $a The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World.
520 $a H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
650 0 $a Marketing $3 236505
650 1 4 $a Marketing. $3 182957
650 2 4 $a Behavioral Economics. $3 719192
650 2 4 $a Organizational Psychology. $3 918848
700 1 $a Kotler, Philip. $3 217351
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Springer business cases. $3 943980
856 4 0 $u https://doi.org/10.1007/978-3-031-22393-8
950 $a Business and Management (SpringerNature-41169)

based on 0 review(s)

Multimedia

Multimedia file
https://doi.org/10.1007/978-3-031-22393-8

Reviews

Add a review and share your thoughts with other readers

Export

pickup library