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Long-term impact of marketinga compendium /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Long-term impact of marketingDominique M. Hanssens.
Reminder of title:	a compendium /
Author:	Hanssens, Dominique M.
Published:	Singapore :World Scientific,c2018.
Description:	1 online resource (656 p.) :ill. (some col.)
Subject:	Marketing research.
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
ISBN:	9789813229808$q(ebook)

Long-term impact of marketinga compendium /
Hanssens, Dominique M.

Long-term impact of marketinga compendium /[electronic resource] :Dominique M. Hanssens. - Singapore :World Scientific,c2018. - 1 online resource (656 p.) :ill. (some col.)

Includes bibliographical references.

"Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."--

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9789813229808$q(ebook)Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .H36 2018

Dewey Class. No.: 658.83

Long-term impact of marketinga compendium /
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050 0 4 $a HF5415.2 $b .H36 2018
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100 1 $a Hanssens, Dominique M. $3 960349
245 1 0 $a Long-term impact of marketing $h [electronic resource] : $b a compendium / $c Dominique M. Hanssens.
260 $a Singapore : $b World Scientific, $c c2018.
300 $a 1 online resource (656 p.) : $b ill. (some col.)
504 $a Includes bibliographical references.
520 $a "Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."-- $c Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
588 $a Description based on print version record.
650 0 $a Marketing research. $3 200345
650 0 $a Marketing $x Econometric models. $3 533106
650 0 $a Time-series analysis. $3 181890
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc