國立高雄大學圖資館 |

Language: English

Back

Getting multi-channel distribution right

Record Type:	Electronic resources : Monograph/item
Title/Author:	Getting multi-channel distribution rightKusum L. Ailawadi, Paul W. Farris.
Author:	Ailawadi, Kusum L.
other author:	Farris, Paul W.
Published:	Hoboken, NJ :Wiley,c2020.
Description:	1 online resource.
Notes:	Includes index.
Subject:	Marketing channels.
Online resource:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894
ISBN:	9781119632894$q(electronic bk.)

Getting multi-channel distribution right
Ailawadi, Kusum L.

Getting multi-channel distribution right[electronic resource] /Kusum L. Ailawadi, Paul W. Farris. - Hoboken, NJ :Wiley,c2020. - 1 online resource.

Includes index.

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--

ISBN: 9781119632894$q(electronic bk.)Subjects--Topical Terms:

230593
Marketing channels.

LC Class. No.: HF5415.129 / .A45 2020eb

Dewey Class. No.: 658.8/7

Getting multi-channel distribution right
LDR:01959cmm a2200289 a 4500 001 650400
003 OCoLC
005 20200612063536.9
006 m o d
007 cr cnu---unuuu
008 240227s2020 nju o 001 0 eng d
020 $a 9781119632894$q(electronic bk.)
020 $a 9781119632900$q(ePDF)
020 $a 9781119632917$q(epub)
020 $z 9781119632887$q(hbk.)
020 $z 1119632889$q(hbk.)
035 $a 1154016478
040 $a DG1 $b eng $c DG1
041 0 $a eng
050 4 $a HF5415.129 $b .A45 2020eb
082 0 4 $a 658.8/7 $2 23
100 1 $a Ailawadi, Kusum L. $3 960474
245 1 0 $a Getting multi-channel distribution right $h [electronic resource] / $c Kusum L. Ailawadi, Paul W. Farris.
260 $a Hoboken, NJ : $b Wiley, $c c2020.
300 $a 1 online resource.
500 $a Includes index.
520 $a "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Marketing channels. $3 230593
700 1 $a Farris, Paul W. $3 324225
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894