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Getting multi-channel distribution right

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Getting multi-channel distribution rightKusum L. Ailawadi, Paul W. Farris.
作者:	Ailawadi, Kusum L.
其他作者:	Farris, Paul W.
出版者:	Hoboken, NJ :Wiley,c2020.
面頁冊數:	1 online resource.
附註:	Includes index.
標題:	Marketing channels.
電子資源:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894
ISBN:	9781119632894$q(electronic bk.)

Getting multi-channel distribution right
Ailawadi, Kusum L.

Getting multi-channel distribution right[electronic resource] /Kusum L. Ailawadi, Paul W. Farris. - Hoboken, NJ :Wiley,c2020. - 1 online resource.

Includes index.

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--

ISBN: 9781119632894$q(electronic bk.)Subjects--Topical Terms:

230593
Marketing channels.

LC Class. No.: HF5415.129 / .A45 2020eb

Dewey Class. No.: 658.8/7

Getting multi-channel distribution right
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245 1 0 $a Getting multi-channel distribution right $h [electronic resource] / $c Kusum L. Ailawadi, Paul W. Farris.
260 $a Hoboken, NJ : $b Wiley, $c c2020.
300 $a 1 online resource.
500 $a Includes index.
520 $a "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Marketing channels. $3 230593
700 1 $a Farris, Paul W. $3 324225
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894