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Chances and challenges of digital managementproceedings of the International Scientific-Practical Conference (ISPC 2022) /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chances and challenges of digital managementedited by Richard C. Geibel, Shalva Machavariani.
其他題名:	proceedings of the International Scientific-Practical Conference (ISPC 2022) /
其他題名:	ISPC 2022
其他作者:	Geibel, Richard C.
團體作者:
出版者:	Cham :Springer Nature Switzerland :2023.
面頁冊數:	xii, 250 p. :illustrations (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Information technologyCongresses.Management
電子資源:	https://doi.org/10.1007/978-3-031-45601-5
ISBN:	9783031456015$q(electronic bk.)

Chances and challenges of digital managementproceedings of the International Scientific-Practical Conference (ISPC 2022) /
Chances and challenges of digital managementproceedings of the International Scientific-Practical Conference (ISPC 2022) /[electronic resource] :ISPC 2022edited by Richard C. Geibel, Shalva Machavariani. - Cham :Springer Nature Switzerland :2023. - xii, 250 p. :illustrations (chiefly color), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany) It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

ISBN: 9783031456015$q(electronic bk.)

Standard No.: 10.1007/978-3-031-45601-5doiSubjects--Topical Terms:

436485
Information technology
--Management--Congresses.

LC Class. No.: HD30.2

Dewey Class. No.: 658.4038011

Chances and challenges of digital managementproceedings of the International Scientific-Practical Conference (ISPC 2022) /
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