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Advances in Digital Marketing and eCommercefifth International Conference, 2024 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in Digital Marketing and eCommerceedited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann.
其他題名:	fifth International Conference, 2024 /
其他作者:	Martínez-López, Francisco J.
團體作者:
出版者:	Cham :Springer Nature Switzerland :2024.
面頁冊數:	ix, 318 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Electronic commerce
電子資源:	https://doi.org/10.1007/978-3-031-62135-2
ISBN:	9783031621352$q(electronic bk.)

Advances in Digital Marketing and eCommercefifth International Conference, 2024 /
Advances in Digital Marketing and eCommercefifth International Conference, 2024 /[electronic resource] :edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann. - Cham :Springer Nature Switzerland :2024. - ix, 318 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.

ISBN: 9783031621352$q(electronic bk.)

Standard No.: 10.1007/978-3-031-62135-2doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32 / .D54 2024

Dewey Class. No.: 658.872

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