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Advances in Digital Marketing and eCommercefifth International Conference, 2024 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in Digital Marketing and eCommerceedited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann.
Reminder of title:	fifth International Conference, 2024 /
other author:	Martínez-López, Francisco J.
corporate name:
Published:	Cham :Springer Nature Switzerland :2024.
Description:	ix, 318 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce
Online resource:	https://doi.org/10.1007/978-3-031-62135-2
ISBN:	9783031621352$q(electronic bk.)

Advances in Digital Marketing and eCommercefifth International Conference, 2024 /
Advances in Digital Marketing and eCommercefifth International Conference, 2024 /[electronic resource] :edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann. - Cham :Springer Nature Switzerland :2024. - ix, 318 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.

ISBN: 9783031621352$q(electronic bk.)

Standard No.: 10.1007/978-3-031-62135-2doiSubjects--Topical Terms:

253453
Electronic commerce

LC Class. No.: HF5548.32 / .D54 2024

Dewey Class. No.: 658.872

Advances in Digital Marketing and eCommercefifth International Conference, 2024 /
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