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Big data analyticsdigital marketing and decision-making /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Big data analyticsedited by Kiran Chaudhary and Mansaf Alam.
其他題名:	digital marketing and decision-making /
其他作者:	Chaudhary, Kiran.
出版者:	Boca Raton, FL :CRC Press,2023.
面頁冊數:	1 online resource.
附註:	"An Auerbach book."
標題:	Electronic commerce.
電子資源:	https://www.taylorfrancis.com/books/9781003307761
ISBN:	9781003307761$q(electronic bk.)

Big data analyticsdigital marketing and decision-making /
Big data analyticsdigital marketing and decision-making /[electronic resource] :edited by Kiran Chaudhary and Mansaf Alam. - 1st ed. - Boca Raton, FL :CRC Press,2023. - 1 online resource.

"An Auerbach book."

Includes bibliographical references and index.

"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"--

ISBN: 9781003307761$q(electronic bk.)

LCCN: 2022020033Subjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548.32

Dewey Class. No.: 343.08/1142

Big data analyticsdigital marketing and decision-making /
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245 0 0 $a Big data analytics $h [electronic resource] : $b digital marketing and decision-making / $c edited by Kiran Chaudhary and Mansaf Alam.
250 $a 1st ed.
260 $a Boca Raton, FL : $b CRC Press, $c 2023.
300 $a 1 online resource.
500 $a "An Auerbach book."
504 $a Includes bibliographical references and index.
520 $a "This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"-- $c Provided by publisher.
588 $a Description based on print version record and CIP data provided by publisher.
650 0 $a Electronic commerce. $3 189326
650 0 $a Decision making. $3 183849
650 0 $a Big data. $3 609582
700 1 $a Chaudhary, Kiran. $3 948256
700 1 $a Alam, Mansaf. $3 868889
856 4 0 $u https://www.taylorfrancis.com/books/9781003307761