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B2B digital marketing strategyhow to use new frameworks and models to achieve growth /

Record Type:	Electronic resources : Monograph/item
Title/Author:	B2B digital marketing strategySimon Hall.
Reminder of title:	how to use new frameworks and models to achieve growth /
remainder title:	Digital marketing strategy
Author:	Hall, Simon,
Published:	London :KoganPage,2023.
Description:	1 online resource :ill.
Notes:	Previously issued in print: 2020.
Subject:	Industrial marketing.
Online resource:	https://portal.igpublish.com/iglibrary/search/KOGANB0002481.html
ISBN:	9781398610187$q(electronic bk.)

B2B digital marketing strategyhow to use new frameworks and models to achieve growth /
Hall, Simon,1971-

B2B digital marketing strategyhow to use new frameworks and models to achieve growth /[electronic resource] :Digital marketing strategySimon Hall. - 2nd ed. - London :KoganPage,2023. - 1 online resource :ill.

Previously issued in print: 2020.

Includes bibliographical references and index.

B2B digital marketing strategy : how to use new frameworks and models to achieve growth -- Dedication -- Contents -- List of figures and tables -- About the author -- Preface -- Outline -- 01. The new evolving business landscape -- Part One: Developing the B2B digital strategy -- 02. The B2B digital marketing strategy -- 03. B2B customer journeys and the customer experience -- 04. B2B personalization marketing and buyer personas -- 05. B2B customer insights and data management -- Part Two: Generating awareness -- 06. Generating awareness -- 07. B2B SEO and search strategies -- 08. B2B website and website strategies -- Part Three: Digital for lead generation and lead nurturing -- 09. B2B digital marketing for lead generation -- 10. B2B digital and lead nurturing -- Part Four: Digital campaign management and integration -- 11. B2B content marketing -- 12. B2B digital marketing campaign planning -- 13. Digital integration marketing in B2B -- 14. Digital marketing and sales -- 15. Measuring digital marketing -- Part Five: Digital for retaining customers -- 16. Digital retention marketing -- 17. Digital retention marketing channels -- 18. Digital retention marketing strategies -- 19. B2B social media marketing strategies -- 20. B2B digital marketing technologies and platforms -- Index.

Access restricted to authorized users and institutions.

"B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates"-- Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781398610187$q(electronic bk.)Subjects--Topical Terms:

202058
Industrial marketing.

LC Class. No.: HF5415.1263 / .H355 2023

Dewey Class. No.: 658.804

B2B digital marketing strategyhow to use new frameworks and models to achieve growth /
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300 $a 1 online resource : $b ill.
500 $a Previously issued in print: 2020.
504 $a Includes bibliographical references and index.
505 0 $a B2B digital marketing strategy : how to use new frameworks and models to achieve growth -- Dedication -- Contents -- List of figures and tables -- About the author -- Preface -- Outline -- 01. The new evolving business landscape -- Part One: Developing the B2B digital strategy -- 02. The B2B digital marketing strategy -- 03. B2B customer journeys and the customer experience -- 04. B2B personalization marketing and buyer personas -- 05. B2B customer insights and data management -- Part Two: Generating awareness -- 06. Generating awareness -- 07. B2B SEO and search strategies -- 08. B2B website and website strategies -- Part Three: Digital for lead generation and lead nurturing -- 09. B2B digital marketing for lead generation -- 10. B2B digital and lead nurturing -- Part Four: Digital campaign management and integration -- 11. B2B content marketing -- 12. B2B digital marketing campaign planning -- 13. Digital integration marketing in B2B -- 14. Digital marketing and sales -- 15. Measuring digital marketing -- Part Five: Digital for retaining customers -- 16. Digital retention marketing -- 17. Digital retention marketing channels -- 18. Digital retention marketing strategies -- 19. B2B social media marketing strategies -- 20. B2B digital marketing technologies and platforms -- Index.
506 $a Access restricted to authorized users and institutions.
520 $a "B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates"-- Provided by publisher.
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650 0 $a Industrial marketing. $3 202058
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