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Sport sponsorship insights

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sport sponsorship insightsNorm O'Reilly, Gashaw Abeza and Mark Harrison.
作者:	O'Reilly, Norm,
其他作者:	Abeza, Gashaw.
出版者:	Abingdon, Oxon ;Routledge,2022.
面頁冊數:	1 online resource (x, 136 p.)
附註:	"Routledge focus"
標題:	Sports sponsorship.
電子資源:	https://www.taylorfrancis.com/books/9781003154631
ISBN:	1000477630$q(electronic book)

Sport sponsorship insights
O'Reilly, Norm,1973-

Sport sponsorship insights[electronic resource] /Norm O'Reilly, Gashaw Abeza and Mark Harrison. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (x, 136 p.) - Sport business insights.

"Routledge focus"

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorshipprocess, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student orindustry professional looking to improve and deepen their understanding of this core element of modern sport business.

ISBN: 1000477630$q(electronic book)Subjects--Topical Terms:

538242
Sports sponsorship.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .O74 2022

Dewey Class. No.: 796.06/9

Sport sponsorship insights
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490 1 $a Sport business insights
500 $a "Routledge focus"
520 $a Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorshipprocess, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student orindustry professional looking to improve and deepen their understanding of this core element of modern sport business.
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