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An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /

Record Type:	Electronic resources : Monograph/item
Title/Author:	An instructor's manual to H2H marketing case studiesby Philip Kotler ... [et al.].
Reminder of title:	teach human-to-human marketing effectively /
other author:	Kotler, Philip.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xx, 181 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-031-49005-7
ISBN:	9783031490057$q(electronic bk.)

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /
An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /[electronic resource] :by Philip Kotler ... [et al.]. - Cham :Springer Nature Switzerland :2024. - xx, 181 p. :ill. (some col.), digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success Story -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing Process at Siemens -- 4.2 Case Study: Medtronic and the Transformation of the CX -- 5. Finding Meaning in a Troubled World -- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing.

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023) The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

ISBN: 9783031490057$q(electronic bk.)

Standard No.: 10.1007/978-3-031-49005-7doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /
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520 $a This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023) The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
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