國立高雄大學圖資館 |

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An instructor's manual to H2H marketing case studiesby Philip Kotler ... [et al.].
其他題名:	teach human-to-human marketing effectively /
其他作者:	Kotler, Philip.
出版者:	Cham :Springer Nature Switzerland :2024.
面頁冊數:	xx, 181 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing
電子資源:	https://doi.org/10.1007/978-3-031-49005-7
ISBN:	9783031490057$q(electronic bk.)

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /
An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /[electronic resource] :by Philip Kotler ... [et al.]. - Cham :Springer Nature Switzerland :2024. - xx, 181 p. :ill. (some col.), digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success Story -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing Process at Siemens -- 4.2 Case Study: Medtronic and the Transformation of the CX -- 5. Finding Meaning in a Troubled World -- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing.

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023) The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

ISBN: 9783031490057$q(electronic bk.)

Standard No.: 10.1007/978-3-031-49005-7doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /
LDR:02381nmm a2200337 a 4500 001 662655
003 DE-He213
005 20240207221958.0
006 m d
007 cr nn 008maaau
008 241203s2024 sz s 0 eng d
020 $a 9783031490057$q(electronic bk.)
020 $a 9783031490040$q(paper)
024 7 $a 10.1007/978-3-031-49005-7 $2 doi
035 $a 978-3-031-49005-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .I59 2024
245 0 3 $a An instructor's manual to H2H marketing case studies $h [electronic resource] : $b teach human-to-human marketing effectively / $c by Philip Kotler ... [et al.].
260 $a Cham : $c 2024. $b Springer Nature Switzerland : $b Imprint: Springer,
300 $a xx, 181 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Springer business cases, $x 2662-544X
505 0 $a 1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success Story -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing Process at Siemens -- 4.2 Case Study: Medtronic and the Transformation of the CX -- 5. Finding Meaning in a Troubled World -- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing.
520 $a This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023) The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
650 0 $a Marketing $3 236505
650 1 4 $a Marketing. $3 182957
650 2 4 $a Management Education. $3 773680
650 2 4 $a Society. $2 eflch $3 462061
650 2 4 $a Humanistic Psychology. $3 974947
700 1 $a Kotler, Philip. $3 217351
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Springer business cases. $3 943980
856 4 0 $u https://doi.org/10.1007/978-3-031-49005-7
950 $a Business and Management (SpringerNature-41169)