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The pricing compassfinding the solution to your pricing puzzle /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The pricing compassby Jan Y. Yang.
Reminder of title:	finding the solution to your pricing puzzle /
Author:	Yang, Jan Y.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xv, 145 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Prices.
Online resource:	https://doi.org/10.1007/978-3-031-52060-0
ISBN:	9783031520600$q(electronic bk.)

The pricing compassfinding the solution to your pricing puzzle /
Yang, Jan Y.

The pricing compassfinding the solution to your pricing puzzle /[electronic resource] :by Jan Y. Yang. - Cham :Springer Nature Switzerland :2024. - xv, 145 p. :ill. (some col.), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.

ISBN: 9783031520600$q(electronic bk.)

Standard No.: 10.1007/978-3-031-52060-0doiSubjects--Topical Terms:

182958
Prices.

LC Class. No.: HB221

Dewey Class. No.: 658.816

The pricing compassfinding the solution to your pricing puzzle /
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520 $a This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
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