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Marketing US foreign policy in the MENA RegionAmerican Presidents vs non-state actors /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing US foreign policy in the MENA Regionby Fouad Touzani.
Reminder of title:	American Presidents vs non-state actors /
Author:	Touzani, Fouad.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xiii, 175 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Political Communication.
Subject:	United States
Online resource:	https://doi.org/10.1007/978-3-031-45143-0
ISBN:	9783031451430$q(electronic bk.)

Marketing US foreign policy in the MENA RegionAmerican Presidents vs non-state actors /
Touzani, Fouad.

Marketing US foreign policy in the MENA RegionAmerican Presidents vs non-state actors /[electronic resource] :by Fouad Touzani. - Cham :Springer Nature Switzerland :2024. - xiii, 175 p. :ill., digital ;24 cm. - Political campaigning and communication,2662-5903. - Political campaigning and communication..

Chapter 1. Introduction -- Chapter 2. The Media and US Foreign Policy in the MENA area: From the war on terror to the Arab Spring -- Chapter 3. The US Public Opinion: A Marginal Impact on US Foreign Policy -- Chapter 4. Interest Groups : An imperfect Impact -- Chapter 5. Think Tanks: A Circuitous Impact on US Foreign Policy -- Summary and conclusion.

"This is an innovative application of a brand personality model to political marketing. It is also an in-depth examination of the impact that such a model has in a unique national polity. All in all, this is a well-designed, well-executed study that is well worth reading." -Ken Cosgrove, Professor of Political Science, Suffolk University, MA, Boston, USA " How do American presidents justify their foreign policy in the Middle East in an era of hegemonic dominance? In this fascinating book, Touzani shows the answer is far more complicated than assumed. This work is impressive in its encyclopaedic scope. It is a welcome addition to any library on US foreign policy in the Middle East." -Sean Yom, Associate Professor of Political Science, Temple University, USA " After establishing the theoretical foundation for his study and drawing heavily throughout on a very impressive array of secondary and other sources, Touzani effectively traces the interaction between communications media and the main issues of US foreign policy across American administrations going back to that of US President Ronald Reagan." -Mark Tessler, Samuel Eldersveld Collegiate Professor of Political Science, University of Michigan, USA The book examines how US media, public opinion, interest groups and think tanks respond to US Presidents' attempts to market their foreign policies in the MENA Region. The scope of the analysis extends from the war on terror to the so-called Arab Spring. It focuses on some case studies including the Arab-Israeli conflict and the Iran nuclear deal. The book fills a gap in the literature pertaining to analyzing US foreign policy in the MENA area from a political communication perspective rather than from IR or a political-theory angle, which remains the dominant literature. In so saying, the book will appeal to students, researchers as well as thinks tanks and policy makers. Fouad Touzani is currently the founder and director of Ibn Ghazi Arabic Institute in Morocco. He has presented many research papers in many international conferences. His research interests include foreign policy, international security and political communication.

ISBN: 9783031451430$q(electronic bk.)

Standard No.: 10.1007/978-3-031-45143-0doiSubjects--Topical Terms:

676204
Political Communication.
Subjects--Geographical Terms:

236377
United States

LC Class. No.: DS63.2.U5

Dewey Class. No.: 327.73056

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