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Designing emotionmethods and strategies for designers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Designing emotionMareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper
Reminder of title:	methods and strategies for designers /
Author:	Roth, Mareike,
other author:	Saiz, Oliver,
Published:	Basel :Birkhäuser,c2022.
Description:	1 online resource (240 p.) :ill.
Subject:	Commercial artPictorial works.
Online resource:	https://www.degruyter.com/isbn/9783035623864
ISBN:	9783035623864$q(electronic bk.)

Designing emotionmethods and strategies for designers /
Roth, Mareike,1983-

Designing emotionmethods and strategies for designers /[electronic resource] :Mareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper - 1st ed. - Basel :Birkhäuser,c2022. - 1 online resource (240 p.) :ill.

Includes bibliographical references.

Frontmatter --

Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With exclusive interviews, practical examples and analyses.

Mode of access: Internet via World Wide Web.

In English.

ISBN: 9783035623864$q(electronic bk.)

Standard No.: 10.1515/9783035623864doi

LCCN: 2022935319Subjects--Topical Terms:

390726
Commercial art
--Pictorial works.

LC Class. No.: NC1000 / .R6813 2022

Dewey Class. No.: 741.6

Designing emotionmethods and strategies for designers /
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100 1 $a Roth, Mareike, $d 1983- $3 976379
240 1 0 $a Emotion gestalten. $l English
245 1 0 $a Designing emotion $h [electronic resource] : $b methods and strategies for designers / $c Mareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper
250 $a 1st ed.
260 $a Basel : $b Birkhäuser, $c c2022.
300 $a 1 online resource (240 p.) : $b ill.
504 $a Includes bibliographical references.
505 0 0 $t Frontmatter -- $t Preface -- $t Contents -- $t STRUCTURE -- $t A. PRELUDE -- $t B. DEFINING EMOTIONS -- $t EVOLUTION AND DEVELOPMENT -- $t D. EXPLORING EMOTION -- $t E. INTERDISCIPLINARY TRANSFER -- $t F. METHODOLOGY -- $t G. EMOTION-BASED STRATEGY -- $t H. DEEPENING PRACTICE! -- $t APPENDIX -- $t Thanks -- $t Team of Authors -- $t Cited Literature -- $t Illustration Credits.
520 $a Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With exclusive interviews, practical examples and analyses.
530 $a Issued also in print.
538 $a Mode of access: Internet via World Wide Web.
546 $a In English.
588 $a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023)
650 0 $a Commercial art $v Pictorial works. $3 390726
650 0 $a Emotions in art $v Handbooks, manuals, etc. $3 976382
700 1 $a Saiz, Oliver, $d 1983- $3 976380
700 1 $a Pepper, Ian. $3 976381
856 4 0 $u https://www.degruyter.com/isbn/9783035623864