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Modern health care marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Modern health care marketingGamini Gunawardane.
Author:	Gunawardane, Gamini.
Published:	Singapore ;World Scientific,c2020.
Description:	1 online resource.
Subject:	Medical careMarketing.
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc
ISBN:	9789813279520$q(electronic bk.)

Modern health care marketing
Gunawardane, Gamini.

Modern health care marketing[electronic resource] /Gamini Gunawardane. - 1st ed. - Singapore ;World Scientific,c2020. - 1 online resource.

Includes bibliographical references and index.

"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--

ISBN: 9789813279520$q(electronic bk.)

LCCN: 2020014381Subjects--Topical Terms:

251260
Medical care
--Marketing.

LC Class. No.: RA410.56

Dewey Class. No.: 362.1068/8

National Library of Medicine Call No.: W 74.1

Modern health care marketing
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005 20240923072503.0
006 m o d
007 cr cnu---unuuu
008 241219s2020 si ob 001 0 eng
010 $a 2020014381
020 $a 9789813279520$q(electronic bk.)
020 $a 9789813279537$q(ebook other)
020 $z 9789813279513$q(hardcover)
035 $a 21480225
040 $a DNLM/DLC $b eng $c DLC
041 0 $a eng
050 0 0 $a RA410.56
060 1 0 $a W 74.1
082 0 0 $a 362.1068/8 $2 23
100 1 $a Gunawardane, Gamini. $3 976605
245 1 0 $a Modern health care marketing $h [electronic resource] / $c Gamini Gunawardane.
250 $a 1st ed.
260 $a Singapore ; $a Hackensack, NJ : $b World Scientific, $c c2020.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
520 $a "A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Medical care $x Marketing. $3 251260
650 1 2 $a Marketing of Health Services $x methods. $3 541508
650 2 2 $a Health Care Sector. $3 648852
650 2 2 $a Internationality. $3 319182
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc

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Items

1 records • Pages 1 •
1

Inventory Number

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000000245868

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1圖書

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EB RA410.56 c2020

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1 records • Pages 1 •
1

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https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc

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