國立高雄大學圖資館 |

Language: English

Back

Digital marketing technologies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital marketing technologiesby Hashem Aghazadeh, Mozhde Khoshnevis.
Author:	Aghazadeh, Hashem.
other author:	Khoshnevis, Mozhde.
Published:	Singapore :Springer Nature Singapore :2024.
Description:	xxi, 230 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Internet marketing.
Online resource:	https://doi.org/10.1007/978-981-97-0607-5
ISBN:	9789819706075$q(electronic bk.)

Digital marketing technologies
Aghazadeh, Hashem.

Digital marketing technologies[electronic resource] /by Hashem Aghazadeh, Mozhde Khoshnevis. - Singapore :Springer Nature Singapore :2024. - xxi, 230 p. :ill. (some col.), digital ;24 cm.

Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI) It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs)

ISBN: 9789819706075$q(electronic bk.)

Standard No.: 10.1007/978-981-97-0607-5doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 659.144

Digital marketing technologies
LDR:02720nmm a22003255a 4500 001 664306
003 DE-He213
005 20240420124823.0
006 m d
007 cr nn 008maaau
008 241219s2024 si s 0 eng d
020 $a 9789819706075$q(electronic bk.)
020 $a 9789819706068$q(paper)
024 7 $a 10.1007/978-981-97-0607-5 $2 doi
035 $a 978-981-97-0607-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1265
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 659.144 $2 23
090 $a HF5415.1265 $b .A266 2024
100 1 $a Aghazadeh, Hashem. $3 779313
245 1 0 $a Digital marketing technologies $h [electronic resource] / $c by Hashem Aghazadeh, Mozhde Khoshnevis.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan, $c 2024.
300 $a xxi, 230 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.
520 $a This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI) It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs)
650 0 $a Internet marketing. $3 208232
650 1 4 $a Marketing. $3 182957
650 2 4 $a Digital Marketing. $3 913116
650 2 4 $a Artificial Intelligence. $3 212515
650 2 4 $a Management. $3 180005
700 1 $a Khoshnevis, Mozhde. $3 977014
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-97-0607-5
950 $a Business and Management (SpringerNature-41169)