國立高雄大學圖資館 |

Language: English

Back

Advertising literacy for young audiences in the digital agea critical attitude to embedded formats /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising literacy for young audiences in the digital ageedited by Beatriz Feijoo, Erika Fernandez Gomez.
Reminder of title:	a critical attitude to embedded formats /
other author:	Feijoo, Beatriz.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xii, 168 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Advertising and children.
Online resource:	https://doi.org/10.1007/978-3-031-55736-1
ISBN:	9783031557361$q(electronic bk.)

Advertising literacy for young audiences in the digital agea critical attitude to embedded formats /
Advertising literacy for young audiences in the digital agea critical attitude to embedded formats /[electronic resource] :edited by Beatriz Feijoo, Erika Fernandez Gomez. - Cham :Springer Nature Switzerland :2024. - xii, 168 p. :ill., digital ;24 cm.

Chapter 1: Children's Advertising Literacy in the Current Digital Landscape -- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors -- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content -- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review -- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment -- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy -- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions -- Chapter 8: The ethical and moral dimension of advertising literacy -- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation -- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks -- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. In this context, it is crucial to assess children and adolescents' preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp the purpose behind advertising and the techniques employed. This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy among boys and girls aged between 10 and 17 in different countries to help educators, policymakers, advertisers, and society at large collaborate in nurturing responsible, informed, and ethically conscious digital citizens. Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats will be of interest to researchers working with media education, media sociology and childhood and adolescence studies. It will also help educators and policymakers develop better strategies to prepare children and adolescents to navigate digital advertising effectively.

ISBN: 9783031557361$q(electronic bk.)

Standard No.: 10.1007/978-3-031-55736-1doiSubjects--Topical Terms:

245083
Advertising and children.

LC Class. No.: HF5415.332.C45

Dewey Class. No.: 659.1

Advertising literacy for young audiences in the digital agea critical attitude to embedded formats /
LDR:04133nmm a22003495a 4500 001 665728
003 DE-He213
005 20240416090342.0
006 m d
007 cr nn 008maaau
008 241219s2024 sz s 0 eng d
020 $a 9783031557361$q(electronic bk.)
020 $a 9783031557354$q(paper)
024 7 $a 10.1007/978-3-031-55736-1 $2 doi
035 $a 978-3-031-55736-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.332.C45
072 7 $a JHB $2 bicssc
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JHB $2 thema
072 7 $a JBCT $2 thema
082 0 4 $a 659.1 $2 23
090 $a HF5415.332.C45 $b A244 2024
245 0 0 $a Advertising literacy for young audiences in the digital age $h [electronic resource] : $b a critical attitude to embedded formats / $c edited by Beatriz Feijoo, Erika Fernandez Gomez.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2024.
300 $a xii, 168 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Children's Advertising Literacy in the Current Digital Landscape -- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors -- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content -- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review -- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment -- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy -- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions -- Chapter 8: The ethical and moral dimension of advertising literacy -- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation -- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks -- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.
520 $a This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. In this context, it is crucial to assess children and adolescents' preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp the purpose behind advertising and the techniques employed. This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy among boys and girls aged between 10 and 17 in different countries to help educators, policymakers, advertisers, and society at large collaborate in nurturing responsible, informed, and ethically conscious digital citizens. Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats will be of interest to researchers working with media education, media sociology and childhood and adolescence studies. It will also help educators and policymakers develop better strategies to prepare children and adolescents to navigate digital advertising effectively.
650 0 $a Advertising and children. $3 245083
650 1 4 $a Media Sociology. $3 677240
650 2 4 $a Sociology of Family, Youth and Aging. $3 742439
650 2 4 $a Media Education. $3 925229
650 2 4 $a Digital and New Media. $3 913553
700 1 $a Feijoo, Beatriz. $3 978720
700 1 $a Fernandez Gomez, Erika. $3 978721
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-55736-1
950 $a Social Sciences (SpringerNature-41176)