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Fandom analyticscreating and harnessing consumer and cultural passion /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fandom analyticsby Michael Lewis.
其他題名:	creating and harnessing consumer and cultural passion /
作者:	Lewis, Michael.
出版者:	Cham :Springer Nature Switzerland :2024.
面頁冊數:	xiv, 260 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing research.
電子資源:	https://doi.org/10.1007/978-3-031-65925-6
ISBN:	9783031659256$q(electronic bk.)

Fandom analyticscreating and harnessing consumer and cultural passion /
Lewis, Michael.

Fandom analyticscreating and harnessing consumer and cultural passion /[electronic resource] :by Michael Lewis. - Cham :Springer Nature Switzerland :2024. - xiv, 260 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

ISBN: 9783031659256$q(electronic bk.)

Standard No.: 10.1007/978-3-031-65925-6doiSubjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2

Dewey Class. No.: 658.834

Fandom analyticscreating and harnessing consumer and cultural passion /
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505 0 $a Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.
520 $a The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
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