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Fandom analyticscreating and harnessing consumer and cultural passion /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fandom analyticsby Michael Lewis.
Reminder of title:	creating and harnessing consumer and cultural passion /
Author:	Lewis, Michael.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xiv, 260 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing research.
Online resource:	https://doi.org/10.1007/978-3-031-65925-6
ISBN:	9783031659256$q(electronic bk.)

Fandom analyticscreating and harnessing consumer and cultural passion /
Lewis, Michael.

Fandom analyticscreating and harnessing consumer and cultural passion /[electronic resource] :by Michael Lewis. - Cham :Springer Nature Switzerland :2024. - xiv, 260 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

ISBN: 9783031659256$q(electronic bk.)

Standard No.: 10.1007/978-3-031-65925-6doiSubjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2

Dewey Class. No.: 658.834

Fandom analyticscreating and harnessing consumer and cultural passion /
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245 1 0 $a Fandom analytics $h [electronic resource] : $b creating and harnessing consumer and cultural passion / $c by Michael Lewis.
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505 0 $a Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.
520 $a The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
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650 2 4 $a Entertainment Industry. $3 921261
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