國立高雄大學圖資館 |

Language: English

Back

Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Scholarly publishing in the humanities, 2000-2024by Albert N. Greco.
Reminder of title:	marketing and communications challenges and opportunities /
Author:	Greco, Albert N.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xiv, 179 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Scholarly publishing.
Online resource:	https://doi.org/10.1007/978-3-031-66170-9
ISBN:	9783031661709$q(electronic bk.)

Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities /
Greco, Albert N.

Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities /[electronic resource] :by Albert N. Greco. - Cham :Springer Nature Switzerland :2024. - xiv, 179 p. :ill., digital ;24 cm. - Marketing and communication in higher education,2946-4609. - Marketing and communication in higher education..

1. Introduction to the Humanities and the Role of the Humanities in the History of Higher Education in the United States -- 2. The State of the Humanities and Scholarly Publishing in 2000 -- 3. Major Developments and Events in the Humanities and Scholarly Publishing: 2000-2014 -- 4. The Crisis in the Humanities and Scholarly Publishing 2014-2024 -- 5. Intellectual Property Issues on the Humanities and Scholarly Publishing: 2000-2024 -- 6. The Future of the Humanities and Scholarly Publishing in the Humanities.

This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape. Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.

ISBN: 9783031661709$q(electronic bk.)

Standard No.: 10.1007/978-3-031-66170-9doiSubjects--Topical Terms:

258526
Scholarly publishing.

LC Class. No.: Z286.S37

Dewey Class. No.: 808.8039

Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities /
LDR:03308nmm a22003495a 4500 001 667857
003 DE-He213
005 20240817124722.0
006 m d
007 cr nn 008maaau
008 250107s2024 sz s 0 eng d
020 $a 9783031661709$q(electronic bk.)
020 $a 9783031661693$q(paper)
024 7 $a 10.1007/978-3-031-66170-9 $2 doi
035 $a 978-3-031-66170-9
040 $a GP $c GP
041 0 $a eng
050 4 $a Z286.S37
072 7 $a JNM $2 bicssc
072 7 $a EDU015000 $2 bisacsh
072 7 $a JNM $2 thema
082 0 4 $a 808.8039 $2 23
090 $a Z286.S37 $b G791 2024
100 1 $a Greco, Albert N. $3 834191
245 1 0 $a Scholarly publishing in the humanities, 2000-2024 $h [electronic resource] : $b marketing and communications challenges and opportunities / $c by Albert N. Greco.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2024.
300 $a xiv, 179 p. : $b ill., digital ; $c 24 cm.
347 $a text file $b PDF $2 rda
490 1 $a Marketing and communication in higher education, $x 2946-4609
505 0 $a 1. Introduction to the Humanities and the Role of the Humanities in the History of Higher Education in the United States -- 2. The State of the Humanities and Scholarly Publishing in 2000 -- 3. Major Developments and Events in the Humanities and Scholarly Publishing: 2000-2014 -- 4. The Crisis in the Humanities and Scholarly Publishing 2014-2024 -- 5. Intellectual Property Issues on the Humanities and Scholarly Publishing: 2000-2024 -- 6. The Future of the Humanities and Scholarly Publishing in the Humanities.
520 $a This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape. Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.
650 0 $a Scholarly publishing. $3 258526
650 0 $a Humanities $x Research. $3 541227
650 1 4 $a Higher Education. $3 276621
650 2 4 $a Marketing. $3 182957
650 2 4 $a Printing and Publishing. $3 737991
650 2 4 $a Market Research and Competitive Intelligence. $3 918860
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Marketing and communication in higher education. $3 801164
856 4 0 $u https://doi.org/10.1007/978-3-031-66170-9
950 $a Education (SpringerNature-41171)