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Data-driven customer engagementmastering martech strategies for success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Data-driven customer engagementby Ralf Strauss.
Reminder of title:	mastering martech strategies for success /
Author:	Strauss, Ralf E.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xxvii, 332 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	MarketingData processing.
Online resource:	https://doi.org/10.1007/978-3-031-64295-1
ISBN:	9783031642951$q(electronic bk.)

Data-driven customer engagementmastering martech strategies for success /
Strauss, Ralf E.

Data-driven customer engagementmastering martech strategies for success /[electronic resource] :by Ralf Strauss. - Cham :Springer Nature Switzerland :2024. - xxvii, 332 p. :ill. (some col.), digital ;24 cm.

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

ISBN: 9783031642951$q(electronic bk.)

Standard No.: 10.1007/978-3-031-64295-1doiSubjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125

Dewey Class. No.: 658.800285

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